How to get users to convert?
I have an app that sells data, it’s in a niche and there’s a real need for it. The data is priced per record and is a credit system where the price goes down if you buy in bulk. The cost is in line with similar services in my niche. I offer 5 free credits to test the service. Right now I’m running into a couple of issues on conversions.
- People sign up but never user their free credits
- People use one or all of their free credits but never place a paid order
- People place an order and get a quote but never approve the order (this is when you actually buy credits)
The free credits are supposed to be a risk reversal so you can test the service and see that the data is good. Another risk reversal I added is that we will refund credits for any data we aren’t able to get.
To clarify, for a side hustle the business is doing ok, we’ve delivered over 5k+ in paid credit orders (5 figure revenues), but I know it can be optimized more.
I’ve also set up different nurture emails to go out for various stages like new account created but order not placed, order placed but not converted, and ordered with free credits but not converted.
Would love some recommendations on what I should do to get more real orders. People are coming in the door which is great, now I just need them to spend money!
(Edit: revenue typo)