u/HauntingAd5547

Do content strategy roles exist that are more 360 channel focused rather than purely SEO?

I’m a copywriter with some prior content strategy experience but the SEO strategy and keyword searching just put me off a little bit. No shade, it’s just not my area, my brain doesn’t gel with it.
I’m now revisiting content strategy because I realise I like the balance of creative, data and strat but I really want to focus on brand messaging and architecture across all the channels. Intricate workflows that map out content across all the touchpoints etc.

Is there a specific content role I should look for? A lot of roles I’m seeing skew heavily towards SEO and performance creative.

Has anybody working as a creative ie copywriting, designer, creative strategist etc ever received a big salary boost through job switching?

I see a lot of comments about huge salary boosts but they’re typically sales or technical roles, like software developers and tech sales execs.

Do creatives ever get these big boosts or is the nature of the work against us?

I’m debating whether to stay as a copywriter in advertising or pivot into adjacent industries and adopt creative brand strategy roles for better job fulfilment and security.

Based on your experiences where is advertising headed now that ad search creative seems to be dominating? And AI has made it that much easier for anyone to blast out a tonne of creative assets, albeit low quality. But quality doesn’t seem to matter anymore…

Thoughts? I can’t decide whether to jump ship or ride it out.

The agency I work at is currently upskilling creatives in ai video generation and I’d like to practice outside of work which requires investing in script, image and video ai tools.

Anyone got any feedback on using ChatGPT for script gen, midjourney for story boarding/image to video workflow and runway for video generation?

Are there any free alternatives that are equally as effective?

Whenever I ask UK based creatives to share their salary I’m met with crickets but when I ask a US based creative they’re happy to share along with their role and responsibilities.

Why does the UK have such a thing about salary talk?

Anyone here work in tech/ai and know of job roles similar in responsibilities to a copywriter?

I have experience in marketing copy and conceptual copy. Im contemplating making a switch but I don’t know enough about the intricacies of creative/marketing tech roles.

Do tech companies have in house copywriters?

Can anyone share average salary expectations for a mid-senior copywriter working at a global advertising agency headquartered in London?

I’m a mid-senior copywriter recently hired at a a large in-house agency but working on a small account. I’ve always worked brand side so this is my first stint at an agency.

I’d like to develop skills and eventually work up to CD but I seem to be doing a lot of BAU at the moment and it’s not creatively challenging, more so heavy editing and proofing.

The Account Manager has a lot of creative sign-off, is that normal practice on a small account? How is best to approach this with AM so I can get more visibility and take the lead on future campaigns?

For extra context there is a senior designer who has been tasked with some conceptual work but it didn’t require any obvious copy/messaging so I wasn’t asked to collaborate unfortunately. I don’t know for sure but I expect they might be aiming for Art Director progression. Is there space for me to take creative lead or do I need to try and switch to a larger account?