


I posted a 9-second video and got 40k followers overnight
I started a finance/economics Instagram page while I was in university.
At the beginning, I was just posting content about things I was studying myself: finance concepts, economics, productivity, tips for finance students, how to get internships, business school advice, etc.
A few videos started blowing up, within a few months, I grew the page to around 20k followers, mostly students interested in finance careers, consulting, investment banking, and top universities.
That’s when some finance-related apps and startups started reaching out to me, most of them were targeting students too university prep programs, business schools, online finance courses, internship platforms, things like that. I started to look for UGC oportunities and after a few weeks I found on sideshift, a startup that helps students land internships at top universities. They offered a CPM deal, so you only got paid for the views of your video ($1 for 1k views). At the time, my best videos were getting up to 100K views, so I thought it was a great deal.
Their funnel was simple: 1- Give away a free PDF/course 1- Collect leads through Instagram comments, 2- give a free PFD/ Course, 3- Followup later with their internship program. Very organic for my page. I built a simple Instagram automation using Manychat connected to Instagram DMs, so every person commenting the keyword would automatically receive a DM with the free PDF and the access to the free course funnel.
I made a 9 second Reel and I wrote in the description something like: “comment FINANCE to get a free pdf” I posted it with medium expectations, I hoped it would get at least 50K views, but that single video exploded. Ended up hitting almost 10 million views and I gained around 40k followers. Less than a month later, the account crossed 100k followers. (today the page is sitting at around 400k followers)
The startup paid me $10K for that single reel and after seeing the results, they immediately signed a 1-year contract with me where I had to produce 4 Reels per month for them. (the total of this contract was around $60K + variable)