u/HeightWarm179

I’ve built a fairly niche B2B product aimed at accountants and finance teams. I work in the industry myself, so I feel like I’ve built something genuinely useful, but I’m struggling to get those first few users to properly test it and give meaningful feedback.

At the moment I’m considering LinkedIn paid outreach/ads since that’s where a lot of the target audience seems to be, but I’m unsure whether paying for acquisition this early is the right move.

Has anyone here used paid outreach or ads to get their first MVP users? Did it work as expected, or did you find better channels for early traction and feedback?

Thanks

Hi, I’m building an accounting application focused on the B2B space, mainly aimed at businesses that manage a large number of assets.

One thing I’m struggling with is distribution and figuring out whether the idea is actually any good. It feels much harder getting feedback when building for businesses compared to consumers, especially when the people using the product day to day may not actually be the ones making the decision to buy it.

Would really appreciate any advice from people who’ve built in the B2B/accounting space around:

- how you found people to speak to

- where you got your first testers/users from

- how you validated whether the problem was real enough to solve

Thanks!

Hi everyone — I was wondering if anyone here is involved in fixed asset accounting and would be willing to share how you manage things, and whether a project I’ve been working on would actually be useful.

Before I moved from practice into industry, I’d say 90% of clients I worked with had fixed asset registers sitting in Excel that only really got updated properly once the audit came around. Even then assets disposed of months prior would still be showing as active on the register.

I’ve been trying to build something that sits in the middle ground between a spreadsheet-based FAR and some of the larger systems, basically somewhere you could import opening balances from Excel and then manage additions, disposals and depreciation alongside being able to store other useful info like locations, owners etc.

I’m at the stage where I’m playing around with proof of concepts, but I honestly wasn’t sure whether I’m wasting my time building something that already exists and is already widely used or if what I saw when I worked in audit wasn’t reflective of how things actually work.

Would appreciate any thoughts or feedback if you have any. Thanks!