I’m a BRM, but nobody outside IT knows what that means. How would you explain it or rename it?
Hi everyone,
I’m looking for advice on how to better describe a role that sits between business, IT, vendors, and technology implementation.
In my company, this role is commonly known as BRM, Business Relationship Manager. Within IT, the term makes sense. However, I’ve noticed that when I introduce myself to business areas, vendors, people from other companies, or even people outside work, the term is not always clear and I usually need to explain what it actually
My challenge is that each one gives a different impression.
BRM / Business Relationship Manager feels accurate within IT, but unclear to many business stakeholders.
IT Business Partner feels more understandable, but sometimes sounds too broad or like an internal account manager.
IT Manager is easy to recognize, but it can sound too generic and may imply support, infrastructure, or people management.
How would you describe this kind of role in a way that is clear for business stakeholders, vendors, other companies, and non-IT audiences?
Would you use BRM, IT Business Partner, IT Manager, or another title/description?
I’m especially interested in wording that feels accurate, clear, and not too generic.
It can be for everything, explaining other areas, LinkedIn, vendors, even friends and family.