Are we turning our trails into outdoor clubs? A rant on the "social media-fication" of trekking.
I did the Yulla Kanda trek recently, and honestly, the whole experience left me with a really sour taste in my mouth. It made me realize a sad pattern. We’ve all seen what happened to Triund over the years, what used to be a beautiful, quiet climb has basically turned into a shoulder-to-shoulder tent city with Bluetooth speakers blasting Punjabi pop music. And now, I’m seeing that exact same "weekend party" vibe bleeding into almost every other trail.
I went up expecting the usual physical grind and some quiet time in nature. Instead, the place felt like a crowded outdoor festival, completely driven by the "gram aesthetic."
The outfits alone were wild. I literally saw guys sweating through full tactical balaclavas on a perfectly warm, sunny day. They were wearing them purely because it fit that trendy "hardcore mountaineer" reel aesthetic. Right next to them, you'd have groups struggling up rocky inclines in everyday sneakers and jeans, treating the mountain like a casual cafe hangout rather than an actual ecosystem.
And the trash... man. Seeing plastic bottles, Maggi wrappers, and chips packets shoved under rocks or just left around campsites is depressing. It really feels like the mountain is being treated as a disposable backdrop for content, rather than a place to respect.
To play devil’s advocate against myself here, I really hate the elitist gatekeeping you sometimes see in the outdoor community. It’s actually awesome that social media has motivated more people to get outside. A decade ago, unless you had hardcore outdoorsy friends, you probably wouldn't even know half these spots existed. Breaking down those barriers is a net positive, and I'm not going to sit here and pretend I don't post my own summit photos. I’m part of the machine too.
But there has to be a middle ground, right? There’s a huge gap between "making nature accessible" and turning spots like Triund and Yulla Kanda into crowded, littered photo-ops with zero regard for Leave No Trace. The over-glorification of the trekking "aesthetic" online seems to be completely wiping out the actual reality of being in the mountains.
How do we actually fix this without being total gatekeepers? Is there a way to share our spots online without loving them to death?
Would genuinely love to hear your thoughts.