How many clicks/ conversions should I have in order to be able to make decisions weather to keep or remove keywords?
I personally remove keywords if I see 50-200 Clicks and a Cost of Client Acquisition that I am not happy with.
Should I wait Longer?
Should I be removing based of a CAC or CPL?
Thank you!
We run Google Ads for car detailing services and our numbers are looking decent so far — 24% conversion rate, $16 CPL, and a 35% close rate on average across all campaigns. We're only 3 months in but we're starting to think about how to scale.
We've been getting conflicting advice around offline conversion tracking and wanted to hear from people with real experience.
On one hand, we've been told that switching to offline conversions isn't worth it — that it will just optimize toward leads and reduce our ability to scale. On the other hand, we've also heard that making the switch could actually lower our CAC over time by feeding Smart Bidding better data.
For context, we're currently optimizing toward online lead events (form fills, calls), not booked jobs.
Has anyone made this switch for a service-based business? Did it help or hurt your scale? Would love to hear real-world experiences.
I increased my PPC Campaign for Car Detailing business by 30$ from $50 a day to $65 a day.
We want to scale this campaign and have been on Max Conversions for about 45 days with consistent Results.
Out Search lost to budget was sitting around 15% as well as a 60% Impression share.
The first 2 days my Conversion Rate has been shit and my cost per lead has doubled.
Is this something I should be expecting?
How many days/weeks should I give this campaign before lowering the budget back down to $50.
Lets say I have a Car Detailing Business in California with 300 five star reviews with a my counties population being around 8,000,000 people (Most in the city)
No Limit on LSA Budget
I have an average of 80,000 monthly searches for "car detailing search terms"
How many leads could I expect from LSA monthly?
Would I be able to capture the whole entire county (10+ Cities) with just this one LSA account?
Would I be able to use this same LSA account for cities 3-4 hours away from me?
I'm having trouble understanding how HVAC companies (Specifically in Florida) can justify paying a TOP bid between $100 - $150?
It makes 0 sense.
Lets say at a 15% Landing Page Conversion Rate
And a 30% Close Rate
On the Low End that's a $2000 CAC and thats with having he metrics above which I would say are above average.
I understand that average ticket is around $8,000 but after operating expenses it seems hard to justify.
Am I missing something?
Would really appreciate any insight I could get.
Thank you
Running Meta ads for B2B (scheduling/appointments based offer) and we're deep in the static creative testing phase. Wanted to share what we've been seeing and get some thoughts from people who've figured this out.
Quick context on what we've been running:
Started with an ABO — 3 ad sets, each targeting a different angle/pain point, ~4 static creatives per ad set. Advantage+ placements off, all creatives at 4:5.
Day 1 was a wash, got an artificial spike in link clicks in the first hour so we tossed that data.
Day 2: 4 scheduled calls booked, $22 CPL, $80 CPM. Solid.
Day 3: $90 spent, 0 schedules, $66 CPM. Cut the highest CPC/CPM static.
Day 4: Killed the worst performing ad set. $81 spent, $43 CPM, still 0 schedules.
Day 5: Pulled the plug before noon.
Now we've launched a new CBO — 4 ad sets total, 3 testing fresh angles(~6 static creatives) and 1 with the 2 best performers from the first campaign. New creative batch, new angles.
Questions
1. Sizing and placements
We're running 4:5 across the board with Advantage+ placements off. Should we be adding 1:1's alongside? My concern is that 4:5 covers most placements reasonably well, but I keep hearing people swear by pairing them.
Also is anyone actually using Related Media and seeing a difference, or is that just Meta doing whatever it wants with your brand?
2. Testing structure and speed
Right now we're separating ad sets by angle/pain point with varying static compositions. It feels logical but I'm not sure it's the fastest system. Some people swear by CBOs with all creatives dumped in and let the algorithm sort it. Others want funnel-stage ad sets with angles living inside them. There's clearly no single right answer but I'm curious what people are actually doing at volume especially for B2B where conversion windows are longer and CPMs are brutal. ABO vs CBO at the testing stage specifically?
3. Kill timing?
If a creative is showing bad signals on day 1--high CPM, high CPC, no downstream action do you cut it immediately or give it 2-3 days? I've seen arguments both ways. Too fast and you're starving creatives of learning. Too slow and you're burning budget on losers. What's your actual threshold?
4. Scaling
For creatives that do perform well, do we turn everything else off and leave them running and slowly increase budget? Or do we consolidate them into new campaigns, if so ABO or CBO?
Hey Everyone.
My GMB is saying "No More Ways to Verify"
Really need to get this GMB re verified since we switched address and we are running LSA Ads.
We already switched it on all of our Citations, and Websites.
We have an electric bill with the new address but I am not sure how to actually contact support without getting put into a endless loop.
What do I do?
Thank you!
We’re running Google Ads for a car detailing client and wanted to get some insight from others who’ve dealt with similar situations.
We initially launched the campaign using Manual CPC with a max CPC cap of $5, focusing only on a small set of high-performing keywords we knew converted well from previous campaigns. Performance was strong — we were averaging around a $30 cost per conversion and hit about 35 conversions.
After that, we switched the campaign over to Maximize Conversions with a target CPA of $35.
Since making that switch, our cost per lead has tripled. It’s also completely disregarding the tCPA we set. The only positive is that our conversion rate has increased slightly, but it’s not enough to justify paying ~$10 per click.
A few questions:
Would really appreciate any insights from people who’ve navigated this before.
