Web app or native mobile app?
I'm curious how others would approach this.
I'm building a platform around live sporting events where fans can browse stadium food, ratings, photos, and reviews. We originally assumed we'd need a native mobile app because most usage happens while fans are at games.
The more we thought about it, though, the more a web app seemed to make sense:
- No download required
- Fans can access it instantly from social media, search, QR codes, or links
- Many users may only need it a few times per season
- Easier sharing of specific reviews and pages
- Lower development and maintenance costs
On the other hand, apps have advantages around notifications, loyalty, retention, and repeat engagement.
If you were launching today, would you start with a web app or go straight to iOS/Android?
At what point would you feel a native app becomes necessary?