Podcast ads over the last few weeks
I could totally be wrong, and please correct me if I am, but over the last few weeks, maybe a month or more, I have noticed podcast ads have hugely multiplied in number, like on the order of 100% more ads.
And this isn't just iHeart podcasts, but others as well.
Podcasts that I thought previously were outlandish at 2.5 minutes of ads on the front end, are now rocking 4.5 minutes of ads on the front end.
Podcasts that previously did 1 minute (two 30 second ads) are now doing 2-3 minutes.
Don't get me wrong, I'm not exactly complaining. I like not paying for podcasts. And at the same time, longer ad breaks are actually better because they're easier to skip through. And I am happy for the podcast producers (some of them) to get good and paid, while I don't listen to ads.
But I just wanted to see if anyone else had noticed the same marked increase in the last month or so.