B by 27Shaw (A Review)
Facade:
With the newest (third) branch located in Poblacion, Makati, the “B” logo adorned with florals is highly eye-catching and visually appealing to passersby—especially those already familiar with the brand.
Recommendation:
Given that the area is well known for bars and hotels within Makati’s CBD, it would be beneficial to have a staff member stationed outside to initially engage and assess incoming guests. This approach can help ensure that visitors clearly understand the nature of the establishment and align with its target market, as the venue may otherwise be mistaken for a bar or even a low-rise hotel.
Entrance and Reception Layout:
Upon entering the establishment, the reception area is located on the left side, though the space is notably narrow. Adjacent to it on the right is the area designated for robe and towel distribution. It was also observed that there are no available benches or seating options for guests who may need to wait for assistance, which could impact overall comfort and guest experience.
Guest Assistance and Amenities:
The ushers were notably accommodating and attentive, contributing positively to the overall guest experience. It was also observed that the slippers provided are relatively new, having only been introduced recently. However, as they are offered in a single free size, they may not comfortably accommodate all guests. For instance, individuals with larger foot sizes (my size is 11) may find the fit inadequate, which could affect comfort during their visit.
The locker area is generally spacious; however, capacity may become limited for guests carrying larger personal items. In my case, I had to leave my bag at the reception as I came directly from work. While the locker compartments may technically fit bigger bags, space can feel cramped when accommodating essential items such as robes, towels, and shoes alongside personal belongings, which may affect overall convenience.
Vanity and Restroom Area:
Adjacent to the locker area is the vanity section, which is well-equipped with mirrors across most corners, enhancing its overall functionality and visual appeal. However, it was noted that there are only two toilet bowls located on the left side of the area. Maintaining a high standard of cleanliness in this shared space is essential, as any lapse could significantly impact the usability and overall experience of the vanity section.
Vanity Area Engagement:
It was also observed that some guests were taking selfies within the vanity area, likely due to it being a newer design feature introduced in the latest branches. This highlights its visual appeal and indicates strong potential as an organic promotional touchpoint, as guests are encouraged to share their experience on social media—supporting brand visibility and engagement.
Main Facilities Overview:
Beyond the entrance, guests are led to the main areas, which include the pool, steam room, labyrinth (combined), and sauna.
Pool:
The pool is relatively smaller compared to the other two branches. However, its size creates a more intimate setting, which may appeal to guests looking for a quieter and more relaxing experience. To further enhance this, it is recommended to adjust the lighting to a dimmer level to create a calmer and more refreshing ambiance.
Shower Stalls:
The shower stalls are enclosed and feature a design patterned after French windows. While locks are provided for added privacy, silhouettes of individuals inside can still be visible due to the design. Although the locking feature is optional and depends on the guest’s preference, this setup may still raise privacy considerations.
Sauna:
The sauna is comparable in size and overall setup to those in the T and Shaw branches, with no significant new features or enhancements noted.
Steam Room and Labyrinth:
The combined steam room and labyrinth area is notably spacious and has been regarded as one of the largest among Men-Exclusive Spa branches. While this is a strong feature of the location, it is suggested to consider separating the labyrinth from the steam room. This distinction was a unique aspect of the T branch and contributed to a more varied and differentiated guest experience compared to the Shaw branch.
Wet Area Stay and Service Pricing:
I did not spend much time in the wet area, as I was primarily looking forward to the service I availed, particularly the Everyman. It was also noted that there has been an increase in rates compared to previous visits, which may be worth reviewing in terms of overall value perception for returning guests.
Second Floor Lounge Experience:
The establishment spans four floors, with the second floor dedicated to a relaxation lounge where guests can enjoy complimentary refreshments such as Blue Lemonade, Moringa tea, and chocolate chip cookies. The space effectively brings together various design elements, creating a cohesive yet distinctly maximalist aesthetic—evident in the mix of chairs, wallpapers, and decorative accents.
Despite the visually rich design, the area remains comfortable and conducive to relaxation. In fact, the lounge provides a restful environment, as I nearly fell asleep on the sofa after my massage.
Upper Floors Experience (3rd & 4th Levels):
The third floor houses the massage rooms, providing a dedicated and quiet space for core service delivery.
The fourth floor features a bar area, creatively named BARe, which includes a mini bar setup and an adjoining open-air section. This outdoor space incorporates nipa hut–inspired seating, adding a local and distinctive design element. Some of the seating pieces are limited in number and may benefit from further expansion to accommodate more guests comfortably.
The open-air concept provides a unique opportunity to elevate the overall guest experience, particularly as a social and relaxation space.
Recommendation:
It may be worth enhancing the fourth floor by positioning it as a more refined lounge area, possibly through dimmer ambient lighting and a more cohesive seating layout. Strengthening its identity as a premium relaxation and social space could further differentiate the Makati branch and provide guests with a memorable, elevated experience aligned with the brand.
Massage Service Experience:
Everyman
The massage was truly exceptional—especially as this was my first time availing Everyman, and it definitely did not disappoint.
From the warm-up to the actual massage, everything was top-notch.
The therapist was highly professional. I particularly appreciated how he regularly checked if the pressure was just right, since I requested a moderate level. That attention to detail and consideration made the experience even better.
I also valued how he maintained a quiet and respectful atmosphere throughout the session, allowing me to fully relax while he focused on his work. It really showed his professionalism and respect for privacy.
During the service, I found myself fully immersed in the experience—to the point of momentarily forgetting that I was inside B. The overall quality of the massage was exceptional.
The therapist demonstrated a high level of professionalism, maintaining a calm and composed demeanor throughout. There was no sense of rushing; each part of the service was delivered with care and attentiveness. His technique was precise and respectful, with clear attention to maintaining appropriate boundaries at all times.
Overall, the therapist’s professionalism and skill stood out, reflecting strong training and experience—likely from a reputable background.
This level of service significantly contributed to a positive and memorable experience.
Recognition of Service Excellence:
Should it be appropriate, I would be happy to share the therapist’s name privately, as I believe his craftsmanship and professionalism truly deserve recognition. It would be well-deserved for him to be acknowledged for the quality of service he delivers.
I would happy to know if you have reach this point of reading, kindly provide your comments down below or send a note so I could share my experiences with T, B and 27Shaw.
Thank you for reading!