u/Integral_Europe

I've been watching the GEO discourse explode over the last few months and honestly most of it is embarrassing. Half the people selling "Generative Engine Optimization" services right now are just repackaging a content quality checklist they had in 2019.

The tells are always the same. Their GEO audit looks exactly like an SEO content audit. They talk about E-E-A-T, structured data, clear headings. All fine things. All things that have been best practice for years. The GEO rebrand is doing a lot of heavy lifting.

What actually seems to matter for LLM visibility is genuinely different and almost nobody talks about it. LLMs don't rank pages, they pull passages. So the unit of value is a specific claim or explanation, not a URL. Content that gets cited tends to have an identifiable source behind a concrete position. Wishy-washy balanced takes almost never get pulled. Opinionated content from a named entity with a track record does.

The other thing worth knowing: your Google ranking and your LLM visibility are not the same thing. I have clients with pages sitting at position 6 on Google that Perplexity cites constantly, and position 1 pages that never show up in AI answers. There is something else going on and it is not schema markup.

GEO is real and worth paying attention to. But if someone is selling you a GEO strategy that looks identical to the SEO work you were already doing, you are paying for a LinkedIn bio update, not a strategy.

I've spent the last few months auditing how our content actually shows up in ChatGPT, Perplexity and Gemini, and I need to vent.

Every week someone on LinkedIn announces they're now a "GEO specialist" and their playbook is literally: write good content, use clear headings, add FAQ schema. That's just SEO. We've been doing that since 2015.

The parts of GEO that are actually different almost nobody talks about. How LLMs weight source diversity when synthesizing an answer. The fact that being cited by Perplexity has almost nothing to do with your Google ranking on the same query — I've seen pages ranking position 8 get pulled as the primary source while position 1 gets ignored. The role of being mentioned on third-party sites the model trusts, even when those mentions carry no backlink. The weird preference some models have for forum content and structured comparison pages over polished marketing copy.

And measurement is still a mess. There's no Search Console for LLMs. You're stitching together brand mention monitoring, manual prompt testing, and referral traffic that's mostly invisible because most LLM clicks come through with no proper referrer.

My honest take: GEO is real, it's a legit channel, but it's maybe 20% overlap with classic SEO and 80% new territory that the people selling it haven't actually explored. If your "GEO audit" deliverable looks identical to an SEO audit from 2022, you got sold something.

Curious if anyone here is actually tracking LLM citations seriously and what stack you've landed on. Everything I've tried so far has gaps.

In today's SEO landscape, it's becoming clear that being consistent matters more than cranking out a ton of content. Quality content that aligns with user intent is essential. It's not just about how many pages you publish but how well they serve your audience.

=> I've noticed many brands focusing on structured, coherent content that satisfies both users and AI models. This shift means that if your content isn't clear and connected, it risks being ignored by search engines and AI.

=> Engagement metrics like time on page and bounce rates are telling us a lot more now. Pages that provide real value tend to keep users around longer. This is a win for SEO, as it signals to search engines that your content is relevant.

In this evolving ecosystem, how are you ensuring your content is consistent and valuable? Are you still chasing volume, or have you shifted your focus to quality and coherence?

Running paid for a B2B SaaS client (around 15k/month on Google Ads, mostly branded + competitor terms). Last 4 months something weird is happening and I want to know if others are seeing it.

Branded search impressions down roughly 18% YoY. CTR stable, conversion rate stable. So it's not a quality issue, just less people typing the brand into Google. At the same time, our analytics shows a small but growing trickle from chat.openai.com and perplexity.ai. Direct traffic also up. Sales team says more demos come in saying "ChatGPT recommended you" or "I asked Perplexity for tools that do X".

The uncomfortable part for PPC people: if your branded campaigns are propping up your ROAS (and let's be honest, for most accounts they are), and people are starting to skip the Google step entirely for research, your blended numbers are going to look worse over time even if you do nothing wrong.

I don't think this is a 2025 emergency. Branded search is still 90%+ of that signal. But the trend line is clearly going one direction and I haven't seen anyone in PPC land actually talk about it. Everyone's still arguing about Performance Max and broad match.

What I'm telling clients: don't cut branded spend yet, but start tracking LLM referrals as a separate channel, even if the numbers are tiny. The comparison in 12 months is going to matter.

Maybe I'm reading too much into one account. Curious if others running branded-heavy campaigns are seeing similar drift, or if this is just my client being weird.

Ceci est un test.

Test corps du post

When we talk about GEO, many get caught up in the idea of prompts. But let’s get real for a second. The true game-changer is distributed presence. It's not just about crafting the perfect prompt. It’s about being everywhere your audience might look.

=> Recent trends show that platforms like Reddit are becoming significant sources for AI models. Reddit now accounts for over 40% of citations in generative AI outputs. That’s huge!

If you’re only focusing on traditional SEO strategies, you might be missing out. The landscape has shifted. It’s not just about ranking high on Google anymore. It’s about ensuring your brand is visible across various platforms, including social media, forums, and yes, even AI-generated content.

=> Think about it: every post you make on Reddit isn’t just for engagement. It’s a strategic play for visibility in AI responses.

Are you already leveraging this multi-platform strategy? Or are you still stuck in the SEO mindset? Let’s chat about how we can embrace this shift together!

In today's fast-paced digital world, people crave quick answers. It's not just about delivering information; it’s about getting it to them fast. Brands that realize this are the ones winning in content marketing.

=> Think about it. When you search for something, how often do you scroll through a wall of text? Instead, you want that clear, concise answer. Studies show that users are more likely to engage with content that gets to the point quickly.

=> We're seeing a shift in SEO, where being informative isn't enough. Your content has to be structured in a way that's easily digestible. This means bullet points, short paragraphs, and clear headings. If your content isn't skimmable, you risk losing your audience.

The rise of AI tools adds another layer. These tools often prioritize content that can be easily summarized or cited. If your content is dense and convoluted, it might just get overlooked by algorithms designed to surface the best answers.

So, what’s the takeaway? Your content strategy should focus on clarity and conciseness. Aim to answer questions directly and quickly.

What strategies are you using to make your content more accessible? Let’s discuss!

Brands often underestimate Reddit's influence. When a brand isn't active on this platform, it leaves the door wide open for others to shape its narrative. Without a voice, you risk letting competitors or even trolls dictate the conversation around your brand.

=> Reddit isn’t just a forum. It’s now the top source cited by generative AIs, outpacing Wikipedia and YouTube. If your brand isn’t present, it’s essentially invisible in the eyes of AI that billions will rely on for information.

=> A post that captures your brand's essence can lead to increased visibility and authority. This is crucial now that visibility isn't solely about clicks, but about how often your brand is mentioned or cited across digital platforms.

Think about it: Are you letting others tell your story, or are you actively participating in the conversation? How are you leveraging Reddit in your digital marketing strategy? Let’s discuss!