
What is Dark PR and What is "Kompromat" & Fake News: How to deal with 'Dark PR'
Quotes From the above article (article published by a security firm):
"The court of public opinion is one of many battlegrounds in a dispute, and a negative PR campaign can sometimes be the vanguard of a coordinated attack in the press, the courts, or at the corporate level. You need to understand the campaign and, if possible, its wider context and objectives in order to prepare your defences". NOTE: Court of Public Opinion is one of Freedman FAVOURITE TALKING POINTS for all of his cases!!
'KOMPROMAT' is information intended to inflict reputational damage. In the corporate context, it usually refers to spurious allegations published online under the guise of journalism. Kompromat is typically unsupported by evidence or otherwise unverifiable.
'DARK PR' AS AN INDUSTRY
"The phrase ‘dark PR’ itself originated in Russia, and it is there that the practice is most engrained in the business culture. Smear campaigns are increasingly common in Eastern Europe, the Middle East and Asia, and by no means unheard of in Western Europe or the USA. But in Russia they have been refined to an art form – or, rather, a business".
"Today, there is a sophisticated and developed market for planting ‘fake news’ (kompromat) to create a media storm while avoiding any legal liability for the outcomes. The focus of this market has shifted from serving political objectives to serving commercial ones, and sophisticated online propaganda and disinformation is increasingly being targeted at companies"