u/JimboNovus

I do the designs for theatre companies, which back in the day meant one poster size, one brochure size, and maybe a print ad or two. Now all (or at least most) advertising is done online - social media, enewsletters ads, website banners, etc. Meaning that there are usually a minimum of 20 or more sizes that need to be created. Larger ones can usually hold most of the original design, but then they get smaller and smaller... long and short, tall and skinny, so many different aspect ratios and sizes. some so small that only a word or two will fit.

I end up spending more time adjusting the design to fit in these crazy sizes than it takes to do the initial design.

How are you managing things like this?