Hi,
I am new on LI ads. And I am thinking about running document ads for a lead gen campaign. My question is how many document ads I should run at the same time? Do you guys find what is best practice on document ads?
I am very new in LinkedIn Ads and so I recently created a LinkedIn Lead campaign for ad solution platform just 2 and half days ago. I've just have a chat with LinkedIn ad strategist but she wasn't very helpful.
I have couple of questions if anyone can help with it I appreciate it a lot.
-I have two ad sets under a single campaign. budget is set in ad set level so each ad set has equal budget. The LI manager suggest separate ad campaigns but didn't say why. Do I need separate campaigns?
- My audience size is 2,400,000 people in marketing professional who are decision makers in their job, I also added 7-12 years experience and LI manager told me to remove years of experience and add job functionality instead but when I do that the audience size doubles. And she told me that desired audience size should be 50K to 500K. I have $200/day. What should audience size be for a lead gen campaign in your experience?
- The ad sets are sending users to two separate LPs: one LP is generic the other is has an incentive offer. The ad set with incentive has $62 CPC in L3 days (0.18% CTR) and generic ad set is $23 CPC and (0.46% ctr). Should I pause the LP with incentive since It is so expensive in CPC or should I wait until 7 day for algorithm to pick up correct audience.
- She suggested me to use "message ads" and said they have 40% more conversion rate for lead gen campaigns. my both ad sets are single image ads. Do you think should I paise my incentive offer ad set and actually give incentive with message ads?
- I see most people recommend landscape ads for single image ads, but what is converting better in your experience?
- Do you use 3-5 ads per ad set? she suggested me to use that amount.
Thank you so much for in advance anyone giving their time to read this.
Hey, I can't seem to find how to pause some of the assets on a app install campaign. The green button show the ads active or not doesn't have an edit icon near. I checked gemini says I need to go campaign settings and turn of automatically created ads. But I can't find that either on my campaign settings.
I am planning running advantage+ off for a small country which has roughly 5-6 million population for a gaming app campaign. Previously Broad Advantage+ campaign results were so high in CPI about ~$18 per install and Interest&age advantage+ on campaign has even higher in CPI about $45. Do you suggest advantage+ off to reach more intentional with audience?