u/LeagueOfJust

This is one app with one banner ad and this is the lowest daily I have in the past 6 months. I'm still trying to figure out why. It seems like it's mainly the match rate. DAU is about the same. Anyone else seeing the same? Any tips on what to look futrther?

Update: I’ve identified the primary cause. When I analyze the AdMob report, it’s evident that Brazil’s sudden and significant decline in both match rate and eCPM is the culprit. Brazil accounts for approximately 40-45% of my user base. Despite this, I still fail to comprehend the reason behind this unexpected dip.

https://imgur.com/a/tRJMid6