Good move? China's NRTA launches new evaluation system of dramas/films to counter vote manipulation
TL;DR: China's government is actively building state-run systems to replace crowd-sourced platforms like Douban for drama ratings. Fans are finding ways to manipulate both the old and new systems. But there are some surprising positive outcomes emerging. Here's what's actually happening.
For nearly two decades, Douban has been the gold standard for Chinese entertainment reviews. However, it has also become notorious for toxic fandom behavior:
- Mass-reviewing campaigns by organized fan bases
- Malicious downvoting of rival idols' projects
- Paid "water armies" inflating scores for sponsored content
- Dramas artificially boosted without actual viewership
- Nasty, unhealthy discussions and comments in general
So, around 2025-2026, several high-profile dramas were accused of bein "fake hits"— many claimed massive streaming numbers while having little genuine audience engagement.
NRTA's move
In early June 2026, China's National Radio and Television Administration (NRTA) announced a major shift: a new national evaluation system designed to replace subjective crowd-sourcing with data-driven metrics. (Press release from NRTA here: https://www.guancha.cn/culture/2026_06_04_819413.shtml)
The key players now are:
| System | What It Measures | Who Controls It |
|---|---|---|
| CVB (China Audio-Video Big Data) | Actual viewing hours via cable/IPTV/streaming | Government-run |
| Golden Orange Scores | User-submitted ratings + CVB hybrid | State-backed platform |
| Douban | Purely community-driven user reviews | Private company |
The government claims this is about "cleaning up the industry" and protecting audiences from misleading marketing. Industry analysts say it's also about reasserting control over what counts as quality entertainment.
🍊 How the scoring works
| Component | What It Measures | Source |
|---|---|---|
| **大众评价 **(Public Ratings) | User-submitted scores from viewers | General audience |
| **CVB **(中国视听大数据) | Verified viewing hours/playback data | Government-run big data |
| 有效播放市场占有率 | Market share of effective plays | Streaming platforms |
| 全网讨论热度 | Social media discussion volume | Weibo, Douyin, Xiaohongshu |
| 搜索指数 | Search query frequency | Baidu, search engines |
Who runs it?
This is not purely government run; it's a public-private cooperation:
| Organization | Role |
|---|---|
| China Network Audio-Visual Association | Lead organizer/developer |
| China TV Drama Production Industry Association | Co-founder |
| Tencent Video | Data integration partner |
| Youku | Data integration partner |
| iQiyi | Data integration partner |
| Mango TV | Data integration partner |
⚠️ Problems
Welp, it sounds wonderful except:
1. Fandoms are still manipulating ratings
The Golden Orange Score combines user ratings with viewership data. Unfortunately, anyone can register to vote without verifying they've watched the show. A top male traffic star's dramas jumped to 9+ scores on day one before the platform performed "data cleansing and some shows dropped from 8.1 to 6.4 within hours due to suspected coordinated attacks.
2. It ignores youth audiences
CVB primarily captures cable television viewership, which skews older and more rural. Meanwhile, most of China's active fandoms live online (Weibo, Xiaohongshu, Douyin). So the "official" rankings may favor mainstream CCTV dramas while ignoring youth streaming hits.
3. Lack of transparency
Unlike Douban, which allows users to see review breakdowns and flag suspicious activity, the official system's algorithms are opaque. There's no clear appeal process when suspicious voting patterns are detected.
Some positive outcomes
Despite these problems, real viewership Is now trackable. (Apparently, but with the lack of transparency, I wonder how justified this claim is?)
Before this system, studios could claim any number for "streaming success."
The government explicitly stated the goal is to "change industry value orientation" . Instead of encouraging clickbait-style content, the system rewards "high-quality communication" . Investors may now have reliable ROI measurements instead of vanity metrics. (But do they care? cough)
So, why do fandoms behave this way?
To understand the chaos, you need to understand the ecosystem:
| Factor | Explanation |
|---|---|
| Fan economy | Idol endorsements and brand deals depend heavily on perceived popularity, creating financial incentives to inflate numbers |
| Competition | Fan groups compete for resources; damaging rivals' shows is a common tactic |
| Cultural influence | Star power drives entire industries; actors with higher "traffic" get better scripts and bigger budgets |
| Lack of accountability | For years, there were no consequences for mass-reviewing campaigns |
Toxic fandom isn't unique to China; one just has to look at K-Pop and K-celeb circles to see how insane it can get.
I hang around Weibo and xiaohongshu a lot, and watching fan shenanigans can be an exasperatin affair.
There was one time when this top traffic star's drama came out, and I saw massive orchestrated campains by his fans to "cleanse the comments section". Ie, massive bullying of anyone saying that the actor's drama/performance is less than Golden-Rooster worthy. I also noticed a lot of the comments defending the actor's drama sounded eerily similar: Same talking points, same reasons. Like a really polished, plastic PR campaign.. Gotta admire the polished campaigns. Someone hire the fandom sisters for public relations! ;P
Is an 'official' rating system better??
| Tension | Question |
|---|---|
| State control vs. artistic freedom | Can a government agency truly measure "quality"? |
| Data accuracy vs. accessibility | Is hard viewership data always better than opinion? |
| Industry integrity vs. fan economy | Who ultimately determines what succeeds?? |
Both systems have strengths:
| Aspect | Douban | Official Platform |
|---|---|---|
| Audience | Urban youth, active reviewers | Broader demographic reach |
| Feedback | Detailed opinions, criticism | Verified consumption data |
| Genre bias | Favors modern/youth content | Favors diverse/quality content |
| Transparency | Public review discussions | Government-verified reporting |
🤔 So, what do you think? My thoughts
I 100% believe you should watch whatever you want, to hell with ratings. (Cough. I should know, I loved Batman v Superman lol.)
I use Douban ratings as a guide, and often bide by the common saying about Douban ratings: "Anything above 6 can be considered, but anything rated below 6 - the rating is probably justified in some way."
Personally, I just want discussions to stop having fandom dramas all the time. Fortunately in this sub we've cultivated a space where discussions are healthy (but it takes lots of discipline from both mods and members!)
Also, while I know entertainment is a nasty business no matter the country, I'd just like dramas to have a fair shot, you know? It's not at all surprising these days to suddenly hear of a "scandal" when a drama airs. Often, ratings are affected as a result due to public opinion.
Do you think this a net positive for Chinese entertainment?
I personally say yes.
If there's anything I know about the Chinese govt, is that they want their industries to be efficient and competitive. The entertainment industry is no different. In its current state, it's already declining in quality. So, doing something, anything, could help reverse the rot. (Hopefully lol)
Recently, the govt rolled out rules to stomp out the nonsense billing fights that occur before every drama. Now, they just have to ensure that they fill up a form of sorts and it'll appear in the drama credits or something. (And they must declare their real names and nationalities too, which I found funny.) No more order nonsense based on vague perceptions of popularity and awesomeness. woohoo
No more stupid fights! Yays. Gawd I swear if I hear yet another fandom fight breaking out because person A's name was before person B's, I'd throw a couch at something expensive.
And maybe the "official rating" won't 100% reflect everyone in China and may actively ignore idol dramas, I don't know, but at least there's now an authoritative source that is hopefully divorced from market forces. (Ie, not driven by capitalistic $$, that is.)
So, what do you think? Good, bad? Great? Discuss below!
Further reading:
- https://finance.sina.cn/2026-06-22/detail-iniehsct9313300.d.html?vt=4
- https://k.sina.cn/article_5787187353_158f178990200250b4.html?from=ent&subch=oent
- https://www.guancha.cn/culture/2026_06_04_819413.shtml
PS: The research is done with the help of Qwen and Deepseek, which surfaced the articles which I read, consumed. Then, I crafted this post. If there are any mistakes do let me know, I did this quite fast. ;P