u/Lumpy_Scar_4189

I've been sending monthly product updates for my SaaS for a while. (I send the emails to people who registere to my SaaS.) I see a pretty consistent downwards trend in my open rates, and I had 0 clicks (yes, zero!) in my last send.

I have only a few hundred subscribers, so take that into account if you take a look at the numbers. (So for example, when it comes to unsubs, 1-2 unsubs can cause those percentages.)

Date	Day	Time	Open rate	CTR	Unsub rate
2025 Nov 26	Wed	12:30PM	36.7%	14.5%	1.44%
2026 Jan 20	Tue	5:45PM	35.9%	6.49%	2.5%
2026 Mar 03	Tue	6PM	33.6%	5.13%	1.28%
2026 Mar 04	Wed	6PM	32%	5.41%	1.35%
2026 Apr 10	Thu	4:30PM	27.7%	5.63%	1.4%
2026 May 06	Wed	7PM	23%	0% !!!	1.6%

By open rate I mean unique opens / number of recipients,by ctr I mean unique clicks / unique opens and by unsubscribe rate I mean unsubscribes / unique opens.

There are a few bounces from time to time, but they automatically end up on a suppression list. There were no complaints luckily so far.

Since only a few people unsubscribe per send, I'm quite okay with that, especially that it's much better if the unsubscribe than ever hitting the spam button.

But the downwards trend in opens worry me, and the ZERO clicks in the last send as well.
Interestingly, the click rate in the send 6 months ago was very good, and the style and type of the two emails is actually the same... There is a gif at the beginning of the email created from a youtube short in both cases (and of course it links to the youtube short). I wanted them in both cases to click on the video. So it is VERY strange to me.

I was also thinking if it could be a timing issue... if I take a look at the last 5 sends, then 6PM (Central European timezone) seems to be the sweet spot, and 4:30PM could be too early, 7PM might be too late... But then the first send in the table at 12:30PM is also a big question mark!

Is this a content problem, a timing problem, or maybe my subscribers just lost interest?

And what do you think about the CTR differences? 14.5% vs 0% -> but the email structure was basically the same with the yt video at the beginning as a gif.

So... It's great that we have AI tools that can speed things up, but I'm struggling a little, because the output looks like it's obviously made with AI. (Creating landing pages for campaigns.) For example, those gradients and stuff that you might see on every second website.

Any tips on this? Or is it an actual problem or is it just me?

Hey Everyone,

I worked as a CTO for over a decade, and a while ago I started my own gig.

I was only a little bit involved in the marketing processes, so I want to read some articles talking about the basics and maybe a little more advanced stuff later on.

Also, I see things have been changing quite rapidly nowadays, so I would like to read recent articles about SaaS marketing if possible.

Thanks for your help!

Hey,

I've been working on a B2B SaaS product for a while. I have a few paying customers already, so I'm very happy! But! I never really focused on marketing, I was basically randoming around. From now on, I want to take it very seriously.

How should I get started? I don't have a big follower base on any of the socials and unfortunately I don't have a huge budget to spend on ads.

I started creating relevant content (written + video), posting them on socials, published my product on launch platforms, and I send regular product updates in our newsletter. But this doesn't really sound like a proper marketing strategy, does it?

So, I would appreciate any kind of ideas how I could get started with proper marketing.