Curious, personal branding or personal marketing which one is a right term?
Lately, I’ve been having conversations with people about personal branding.
One perspective really stood out.
A gentleman said, I would rather call it personal marketing.
His reasoning was simple:
When I post on Linkedin, Instagram, or TikTok, I am actively promoting myself and marketing my expertise. That’s personal marketing.
Over time, those consistent marketing efforts shape how people perceive me. That’s when it becomes personal branding.
He also made another interesting point.
The term personal branding can feel overwhelming, as if it’s something you’ve already achieved. In contrast, personal marketing feels like the first step something anyone can start doing today.
It got me thinking.
Maybe they’re not competing ideas at all.
What do you think?
Do you prefer the term personal branding or personal marketing?