Offer for loan broker (EU)
So my jam is setting solopreneurs or sme business up for succes by helping them put in place some basic processes in terms of vision, finance and operations. I typically look for a couple of things:
* does the prospect have a scalable product (almost always service b2b).
* can their sales/marketing setup and approach be optimised/expanded.
* what operational clarity needs to be brought in order to scale.
It mixes having the right people and structure in place. I find those people and make sure they follow the processes I create that the business owner validate.
How would you structure a grand slam offer to help the following client: I have a loan broker that has a front door offer of a 1k audit that funnels into loans for real estates products which makes about 1% of the loan amount. It has a continuity offer in the sense that the broker hopes other loans are also done though him. The client is always a solopreneur and sometimes higher income white collars.
Referral vertical: real estate developers, some training institution.
How would you tackle this?