Event towers
As you know, there are event-exclusive towers in the game. These towers are not necessary but there’s a problem, creativity. The whole point of TD games in specific, and Strategic games in general, is to be creative with your loadout/gameplay. So why lock a majority of that creativity behind paywalls. My solution for this is quests/ monthly, weekly missions. The idea is that even new players can enjoy older content and towers without having to pay 200+ robux. As a completionist, i find it annoying that i’ll have to ignore certain aspects of the game, simply because i didnt start playing earlier. I even have some concepts for some towers.
Cryo: deal X damage with pyro, freeze X enemies with Freezer, beat Frost Mode X times (on specific map)
Slasher: deal damage with Assassin, etc
I think it’d be better to let all players enjoy the same content, instead of hiding it behind gamepasses and exclusive events. This could pull in more players or maintain current ones.