Xbox’s best future at this point: Be the face of PC hardware
Or rather, PC gaming hardware
Xbox should go after new PC gamers and then their competition becomes other prebuilt PC’s and Valve hardware. They’re in an unwinnable position with Sony. Why not swing around the brand (which is still iconic) and try to be the face of PC gaming hardware instead? They can pack up their bags, tip their hat to Sony, say “damn you got us bro” and then move onto a new battlefield that’s actually winnable.
Because let’s be honest, there’s no one singular PC that everyone buys to get into PC gaming. No big name to recognize. People do their research or ask a friend what to get and that’s how you get into PC gaming. It’s not simple. So it should be an easy sell if you think about it. Xbox can simplify the whole thing and even reach people who normally wouldn’t ever get into PC.
- Want to get into PC gaming and want a machine that will definitely run the newest games no questions asked? Get an Xbox.
- Ever wanted to get into PC gaming but it always seemed confusing and you prefer controllers and you aren’t the type to buy individual parts for upgrading? Get an Xbox.
- Lets also not forget that if you buy it you’re also getting access to BC games across all the generations of Xbox
Xbox needs to simplify PC gaming to open more people up to it and so that their hardware actually has a reason to exist instead of it just being PlayStation but worse. And to make people see that PC gaming isn’t just being cramped up at a desk but has an actual spot in the living room with a controller. Even Valve is onto this and trying to make PC gaming more accessible but they don’t have the brand identity of Xbox or trillion dollar daddy company AND they’re trying to do everything with Linux. Still didn’t take much though for the Steam Deck to immediately become the face of PC handhelds.