Social Media Apps and Tools for Analytics
Hi! I’ve been charged with establishing dashboards with KPIs, providing monthly and quarterly reports on marketing and social media performance, and monitoring online conversations about the brand. The goal is to build brand awareness (it’s a pediatric therapy based organization), drive website traffic, grow the audience on social media, increase engagement and generate demand (more clients, more clinicians).
Are there specific apps or tools you recommend to help get started?
I’ve heard of Social Pilot and MyOrca, but am fairly new to the analytical side of social media management.
Thank you!!