Help with strategy for tiktok ads
Hi everyone,
Just finished a product called igsniper (dotcom) and would like to ask your expertise about the best practices to run ads on tik tok.
I have no experience, i lean more on the dev side but i like to learn so i see this as a personal challenge.
So.. for what i read, initiatecheckout/purchase are more expensive compared as, for example, registration, website page views, clicks etc..
Which one is the best practice:
1 - Create an audience + deploy ad with conversion event "search" (core use case for the saas) -> invest to build up that same audience without expecting sales -> build a lookalike for that audience + deploy ad for purchases
2 - Go straight to ad conversion events such as initiatecheckout/purchase
3 - None of the above and im getting this completely wrong
Ofc constructive opinions and advices are super welcome. Im also looking forward to hearing and discussing different ideas.