
I think most side projects don't die from a bad idea. They die from silence.
They fail because the founder is the only person who knows it exists.
We hear a lot about building a good product, but much less about the hardest part: getting people to actually discover it.
3 months ago, we started PersonalTraits, a personality test that helps people better understand themselves and discover what motivates them in life.
Feedback has been positive. Users told us the results helped them understand parts of themselves they'd never noticed before.
But when you don't already have a big audience, visibility is still the real challenge.
For those of you who've gotten traffic from zero, what actually worked?