For the longest time, I judged our product by one number: new signups.
Every spike felt like progress.
But after digging into user behavior, I realized something uncomfortable:
A large percentage of those users never reached the moment where they actually experienced the product's value.
The problem wasn't getting people in.
The problem was understanding what they did after they arrived.
Now, instead of obsessing over vanity metrics, I focus on questions like:
• Which actions predict long-term retention?
• Where do users silently drop off?
• What is the first "aha!" moment for successful users?
Those insights have been far more valuable than watching signup numbers climb.
That's the thinking behind Autonomy—helping founders understand user behavior instead of just collecting analytics.
What metric have you completely changed your mind about while building your product?