The announcement was accompanied by a black-and-white video styled after the iconic mirror scene from the 1995 film "La Haine." The iGN editorial team notes that almost simultaneously, the operator 1xBet also announced a partnership with the fighter. The value and timing of the deals have not been disclosed.
Three months in and the weight's been dropping fast. Last week I caught myself in the mirror and honestly couldn't tell anymore - am I losing fat, or am I just getting smaller and softer and weaker? The internet is full of "rapid weight loss eats your muscle," and I let it live in my head for a few days. What pulled me out wasn't a supplement or some protocol. It was boring. I started eating protein first at every meal, it's the first thing that vanishes from your plate when you're queasy and not hungry, and added two short strength sessions a week. Nothing heroic, just enough to give my body a reason to hold onto what it's got. The harder part was mental: I had to unlearn treating fast loss as "winning." Slowing down felt scarier but also felt healthier. The other shift was that I stopped asking the scale about muscle. Whether I can still carry all the groceries up in one trip tells me more than the number ever does. Not a doctor, and if you're really worried it's worth a proper conversation with yours. But I'm curious how people here actually track fat vs muscle - scale, measurements, DEXA, or just vibes? Feels like I'm flying a bit blind.
BetWarrior, a bookmaker and official sponsor of the Argentine national football team, has released a promotional video for the 2026 World Cup featuring a digital replica of Diego Maradona, who died in 2020. Despite having cleared the use of his likeness with the footballer's heirs, the campaign drew a predominantly negative response from audiences on social media.
The company's position
BetWarrior stated that the choice of Maradona was driven by more than just his status as one of the foremost symbols of Argentine sport. The company noted that the central idea of the video was the phrase "This is where you play boldly," which, in the campaign creators' intent, reflects the footballer's own character and Argentines' approach to sport.
BetWarrior also emphasized the connection between Diego Maradona's team of the 1986 World Cup and the current Argentine national side. In the company's view, both teams share a confidence in their own abilities, a willingness to take risks, and a drive to achieve results.
Audience reaction
After the video was published, a large-scale discussion unfolded on social media about the ethics of using digital replicas of deceased people in advertising. Additional attention was drawn to the fact that Maradona's likeness was used to promote gambling.
A significant portion of users criticized the campaign, viewing the use of Maradona's image in betting advertising as disrespectful to the footballer's memory. The ongoing disputes over the rights to his name and likeness were also discussed separately, along with the ethics of using artificial intelligence technology to recreate deceased people.
Where should the line be drawn when it comes to using AI to recreate deceased public figures in advertising?
Just took the worst loss of my life on a meaningless garbage-time bucket and I need group therapy lol. Drop your most ridiculous bad beat - the dumber and more impossible the better. Bonus points if it still keeps you up at night