u/Open_Awareness_9500

Im a wedding and event photographer in brazil. I also shoot portrait sessions but i m not cheap. I noticed those that find me organically on instagram are for more qualified and interested in working with me. When i ran leads campaigns directly to cold traffic it almost never goes anywhere. So i think a omni presence or funnel video marketing strategy would work much better. I heard there is a strateggy where you build a video audience of engaged viewers of say a 4 min video and 25% viewership. This basically gets you leads and introduces yourself at the same time. Remarketing to this audience with several videos which build authority and trust as stage 2. Has anyone proven this strategy to work. ? or is it better to go directly for lead campaign and lead form conditional logic for stage 1.

I have heard its better to build an audience of warm audience before you send them to a lead form since the cost and conversion rate will be higher. What I mean is building an audience of video viewers for instance then retargeting those viewers with a lead form.

Some on this thread suggested to skip that step and just go for the lead form to a cold audience. Which method is recomended? Also most recomend buiding that warm first audience with an engagement video views campaign. I dont see much logic to that. Would it not be better to create a lead campaign with video ad, then retarget those that viewed 50% of the video with another lead form ad? Also how should i remarket to those that filled out the lead form since I already have their contact information, is it best to just send them nurture , trust , authority content through messaging?

Is it possible to retarget video viewers of 50% from a lead campaign who did not fill out the lead form but watched the video? This seems like a better way to build a lead audience than an engagement video views campaign i assume.

At the moment i was planning on running video view ad to cold traffic for 7 days to create a warm audince of 50% views than retarget these with lead ad and instant form. I heard this creates the best results for low budget. Ofcourse my instant form will have conditional logic questions including one that requires typing not just multiple choice. Does someone have a better suggestion? My niche is 15 aniversary portrait session and event coverage, which is popular in the latin markets.