u/Opposite_Butterfly89

I recently had a very good chat with a prospect. Centered around their current system and aimed at convincing them to switch loyalties.

We're not there yet,...they "seem" to be happy with their current setup. BUT it wasn't all a bust. I was able to tell:

\- We have a pretty good product. We might not be where we want to be yet but yeah, we're doing very well in comparison.

\- The hero in our category actually isn't all that. Yet they seem to have the Lion's share of the market.

\- Frustration seems to be increasing, fast!

I haven't given up on my prospect. I'm restructuring my approach to position our offering better. I think there's a solid chance here...

I recently had a very good chat with a prospect. Centered around their current system and aimed at convincing them to switch loyalties.

We're not there yet,...they "seem" to be happy with their current setup. BUT it wasn't all a bust. I was able to tell:

- We have a pretty good product. We might not be where we want to be yet but yeah, we're doing very well in comparison.

- The hero in our category actually isn't all that. Yet they seem to have the Lion's share of the market.

- Frustration seems to be increasing, fast!

I haven't given up on my prospect. I'm restructuring my approach to position our offering better. I think there's a solid chance here...

Really appreciate all the insight and personal experiences shared in my previous post. And I agree....Good customer insight can be a game changer.

Kinda feels like too much work though? Especially in a larger scale, with many customers to get insight from. A contributor mentioned 30-50 customers as a good number they use to validate that a signal actually is a signal and not minority noise. Another contributor mentioned (and I agree too) that a minority opinion, even really good insight/feedback from one customer can be more valuable than 50!

My question is, in small to medium sized businesses specifically, (I'd love to hear stories from enterprise too though) how do you keep up with getting customer feedback and turning it into something that is actually useful? And how do you filter quality vs quantity?

And how do you do it frequently and consistently? Customer sentiment changes really quickly, so how do you make sure you always have fresh intel and are not spending too much time and effort chasing your own tail?

At some point, "listen to your customers" starts getting a bit tricky. You can have customers asking for completely different things, your biggest customer wanting something that doesn't make sense for everyone else, or a bunch of people saying something that still doesn't fit where you want to take the product.

How do you guys decide what's actually a signal worth acting on vs something you should probably ignore?

I've been thinking about this lately...We hear a lot about talking to customers and using customer feedback. But I'm curious, how much of it actually makes its way into the way a product is positioned?

Has there been a time when customers kept describing a problem or value in a way that made you rethink your messaging? What did you end up changing?