u/PecanPieCo

And I’ve realised I’m not actually sure how different I’m supposed to make it.

Right now my brain is basically going, okay… same brand, same product, same post. But should I be changing the way I write it for Facebook?

Like the opening, tone, CTA, how much context I give, even who I’m talking to.

I’ve mostly been taking the Instagram copy and reworking it a little, but that feels a bit too easy

For people who write for both what actually changes for you? Do you treat them as two completely different audiences or is the difference much smaller when you’re writing the actual copy?

I’ve been handling a few clients at the same time and it’s funny how much time goes into things that aren’t even the actual content.

Between blogs, Instagram and Facebook posts, captions, scheduling and then going back to check everything, there’s always something small waiting to be done.

The writing part doesn’t really bother me that much. It’s all the little tasks around it that slowly eat up the day.

I’ve tried automating some of them too, but then I end up checking the automated work anyway.

So now I’m not even sure where the line is. What’s actually worth automating and what just creates more things to check?

For those managing content for multiple clients, what are you automating right now that has genuinely saved you some time?

Reddit keeps popping up in search results for me, and I’ve also started seeing Reddit discussions show up in AI answers.

So now I’m kinda wondering if we should actually be treating Reddit as part of the marketing strategy.
If we are, how are people planning this out?
Like, do we pick a few relevant communities and just start contributing? Have an actual content plan? Focus more on answering existing questions? Build the profile first and worry about the brand later?

I genuinely don’t know what the right approach is here lol. Would be good to hear how people are doing it.

Had this happen while working on a piece recently.

The original topic seemed pretty straightforward, but once I got into the SERP, related searches, PAA and all that, I realised the search intent was kinda different from what I thought.

So the more I researched, the more the angle changed.
By the time I actually started writing, the original idea was basically gone.

Kinda makes you realise how much of content writing is actually figuring out what to write before you write anything.

Calling something an AI writing tool feels increasingly limiting.

If AI can do everything from researching to, browsing and analysing and work with existing files and carry out tasks across softwares, then writing starts to feel like just one part of the workflow.

It makes me wonder if the next category isn't really AI content generation, but something closer to AI content operations.

Instead of asking AI to write a post, I’m seeing more people take help with things to talk about, research, draft, and keep things organised. The human still decides what makes sense, what fits the brand and ultimately what goes out.

It's less about replacing the person doing content and more about taking some of the repetitive work off their plate.

Maybe I'm getting ahead of this, but I do feel like the conversation around AI in content is going to move from can it write to how much can it help with?

Is this a shift common across the industry?

I’ve been using Trello to keep track of content and it’s been fine so far.

But when there are multiple pieces moving at once, I’ve found myself going back and forth to check ‘ready, pending, scheduled and published’.

It made me wonder if there’s a more practical way to handle the whole scheduling and publishing side without having to keep checking the board all the time.

What are you guys using for this?

Been thinking about this from my own journey too.
When I started, I was mostly stuck on “is this good content?” and whether I'd got the SEO right.

Now I'd probably look at the whole thing a little differently.

Why are we making this?
What’s the actual search intent?
Where is it going after we publish it?
Did it actually do what we wanted?
Does it need a refresh or could we get more out of it?

Basically, I’d stop looking at content as something that’s done once it’s written and published.

There’s so much that happens before and after those two steps.

That’s probably one of the biggest things I’d change if I were starting again.

What would you do differently?

Trying to wrap my head around this because ranking on Google is one thing, but getting picked up in an AI answer feels like a whole different thing.

Do we need to structure content differently? Cover more related questions? Go beyond the main keyword? Or is there something else we're missing in the process?

Came across an Ahrefs study that made me think about this even more.

Their earlier study found ~76% of AI Overview citations were from pages ranking in Google's top 10. Their latest one puts that at ~38%.

That's a pretty big drop.

One thing they point to is query fan-out, where AI breaks the original query into related searches and pulls sources from those too.
If that's becoming more common, then maybe ranking for just the main query isn't enough anymore?

Now I’m wondering how much of our existing content process needs to change around that.

There are way too many now
ChatGPT, Claude, Perplexity, Copilot, Gemini and like 10 more

I keep seeing people swear by different ones, so now I’m curious, which one actually works best for you when it comes to content?

Not looking for the “best AI” answer. Just curious what people are actually using and why.

As a content writer, I’ve been noticing this while working on SEO content lately.

Earlier it was pretty straightforward. Keywords, search intent, write the thing, optimise it, hope it ranks.

Now AEO is kinda entering the picture too.

But tbh, I don’t see why it needs to be treated as this completely separate thing.

If I’m already researching what people are searching for, I can also look at the questions they’re asking around that topic.
If I’m already writing to match intent, I can also make the actual answer clearer and easier to pull out.

Even the way we structure a piece starts feeling more important. Clear headings, direct answers, useful context, sections that actually answer something instead of just filling the word count.

So I’m starting to feel like AEO is less “another content strategy we now have to deal with” and more like an extra layer on top of the SEO process we already follow.

Still figuring out what this looks like in practice, but this feels way more natural to me.

Wondering how other content writers are approaching the SEO + AEO thing.

Atp, I don't even know if I'm spotting AI anymore or just accusing good writers.

Anyone else?

I was updating an existing blog today, and the actual edit took less than 10 minutes.
But I still ended up spending close to an hour on it.
Not because the content was difficult.
It was everything around it.

Finding the latest version. Making sure I wasn't editing an outdated draft. Checking if the live page matched the document. Waiting for reviews. Updating the CMS. Double-checking if the changes actually reflected on the website.

It made me realize that as content writers, we spend so much time talking about creating content faster.
But once that content is live, even the smallest change feels surprisingly slow.

I completely understand why these checks exist, they help avoid mistakes. But I can't help wondering if we've just accepted this process because "that's how it's always been."

Has anyone else felt this while working on content, or is it just the way our team operates?