The world cup just broke the transfer market and I don't think anyone's calling it out enough
Every summer world cup does this, but this year feels worse. watch four good performances at a world cup and your valuation triples overnight, regardless of your actual club season. we're two months out from the tournament and the fee inflation is genuinely absurd right now....
look at what's happened just in this window: fees are being smashed and re-smashed within days of each other for players who had good tournaments but average-to-good (not great) domestic seasons. spurs broke their own club record fee, then broke it again days later. that's not a coincidence, that's a market panic-buying reputation built in 4-6 world cup matches over an entire season of tape...
My actual argument: world cup form is the least reliable data point to buy a player on, and clubs know this, but they do it anyway because the fans and boards demand "proven at the highest level" signings.