▲ 0 r/UKJobMarket+1 crossposts

Visa Sponsorship Job for Performance Marketing/ Digital Marketing Roles in the UK

Hi everyone,

I’m here with an extremely low self esteem & absolutely shattered mindset. Yet somehow I’ve convinced myself to write this post. I’ve been in the UK since September 2023, since then I’ve haven’t gone back to home country but just been focused on completing my masters with high grades and then upskilling myself to a level where I don’t struggle to get a good job.

This was until the reality hit me and my optimism started plummeting. Now I’ve been working in the UK for 2 years, found some freelance contract jobs within digital marketing space, then I focused on my niche which was performance marketing as that showed actual market and skilled labour shortage.

I’ve been upskilling myself, worked with more than 70+ clients, worked across freelance, agency, in house roles. Built advanced depth across paid search + social, brand building and everything else that would help me get a sponsored job.

I’ve applied for 800+ jobs, spoken to 100 of recruitment agencies, spent just over £300 to various career advisors and instagrams uk career coach.

Result ?? I’m still looking for a sponsored role.

I was recently working with a marketing agency in Folkestone as their paid media manager. The town & company both were so orthodox and the work culture was extremely toxic and racist. Moreover the role wasn’t paying me well and was not going to sponsor. I was made redundant due to office politics on 28th May.

Since then I’ve been interviewing with various agencies and companies who hold the license to sponsor but won’t sponsor for all roles.

Now I’ve tried and tested every rule in the book, thought out of the box, upskilled myself, applied every where, tried building real and LinkedIn connections.

Anything that you would ideally imagine or expect from a hardworking candidate, I have done it. Unfortunately I’m still looking for a good job from the past 3 months. My savings are almost over and I only have 5 months left on my PSW visa.

I can’t see my dreams get shattered of getting a proper well paying job and eventually settling down here. I’ve reached a point where I just don’t know what to do. How exactly can I find a sponsored role ?

A lot of people have given me bullshit advice, maybe it’s 50% hard work 50% luck, no disrespect but for someone who’s trying to build a life here and has a huge student loan and dealing with extreme family stress and self doubt this shit doesn’t make sense. This along with market is tough for “marketing jobs”.

I see dickheads getting sponsored jobs on LinkedIn who can’t even string 2 sentences together in English, let alone be capable to be working here.

At the moment I’ve applying for all sorts of role where I bring my transferable advanced technical & soft skills to industries like finance etc where chances of sponsorship might be better.

But just 5 months timeline is making me really question everything.

What can be done to find a good job in performance marketing or broader digital marketing space ?? I’m also open to exploring AI & marketing levels roles. GTM, AI Market Engineer etc.

I’m really in need of genuine advice. I can’t go back as a failure back to my country.

reddit.com
u/Pretend_Cattle_155 — 16 hours ago

Paid Media Strategy for Online Gaming/ Betting Business

Hi everyone,
I’m working on a paid media strategy exercise for a regulated online gaming/gambling brand and would really appreciate some feedback from people who have experience in paid media, iGaming, regulated industries, or acquisition marketing.
The objective is to build a strategy that increases brand awareness, acquires new players, and improves ROAS across multiple paid channels, while staying compliant with gaming advertising rules.
The strategy needs to cover:
Platform selection
Google Ads

Meta

TikTok

YouTube

Programmatic/display

Influencer or creator activity

Possibly paid search vs paid social split

I’m trying to understand which platforms make the most sense for acquisition versus awareness, especially given restrictions around gambling ads.
Audience targeting and segmentation
Geo-targeting within the permitted region

Age-gated audiences

Sports bettors

Casino players

Lottery users

Lookalike or similar audiences based on first-party data

High-value user modelling

Exclusion of underage, vulnerable or restricted audiences

I’m particularly interested in how people would use first-party data or predictive analytics to model higher-value users without creating compliance issues.
Creative and messaging
Responsible gaming-first messaging

Trust, safety and local/legal positioning

Offer-led acquisition messaging where permitted

Sports/event-led creatives

Casino/lottery product-led creatives

Video, static, carousel, short-form social and YouTube formats

I’m also thinking about how to adapt the messaging per platform, rather than using the same creative everywhere.
AI and automation
Creative ideation and testing variations

Automated reporting

Predictive audience scoring

Budget pacing

Campaign optimisation

Performance forecasting

A/B testing frameworks

I want to include AI in a practical way, not just mention it for the sake of it.
Measurement and KPIs
CPA

ROAS

CTR

CVR

Registration rate

First-time depositor rate

Cost per first-time depositor

LTV

Retention

Payback period

Incrementality where possible

The final output would be a presentation deck, so I’m trying to keep the strategy clear, commercial and realistic.
For anyone who has worked on regulated paid media, gambling, fintech, alcohol, healthcare, or any other restricted category:
What would you prioritise in a strategy like this?

What mistakes should I avoid?

How would you split the role of search, paid social, YouTube and programmatic?

How much detail should I include around compliance?

What would make this feel like a strong, senior-level paid media plan rather than a generic channel overview?

Any pointers would be massively appreciated.

reddit.com
u/Pretend_Cattle_155 — 2 months ago

Paid Media Strategy for Online Gaming/ Betting Business

Hi everyone,

I’m working on a paid media strategy exercise for a regulated online gaming/gambling brand and would really appreciate some feedback from people who have experience in paid media, iGaming, regulated industries, or acquisition marketing.

The objective is to build a strategy that increases brand awareness, acquires new players, and improves ROAS across multiple paid channels, while staying compliant with gaming advertising rules.

The strategy needs to cover:
Platform selection
Google Ads

Meta

TikTok

YouTube

Programmatic/display

Influencer or creator activity

Possibly paid search vs paid social split

I’m trying to understand which platforms make the most sense for acquisition versus awareness, especially given restrictions around gambling ads.

Audience targeting and segmentation
Geo-targeting within the permitted region

Age-gated audiences

Sports bettors

Casino players

Lottery users

Lookalike or similar audiences based on first-party data

High-value user modelling

Exclusion of underage, vulnerable or restricted audiences

I’m particularly interested in how people would use first-party data or predictive analytics to model higher-value users without creating compliance issues.

Creative and messaging
Responsible gaming-first messaging

Trust, safety and local/legal positioning

Offer-led acquisition messaging where permitted

Sports/event-led creatives

Casino/lottery product-led creatives

Video, static, carousel, short-form social and YouTube formats

I’m also thinking about how to adapt the messaging per platform, rather than using the same creative everywhere.

AI and automation
Creative ideation and testing variations

Automated reporting

Predictive audience scoring

Budget pacing

Campaign optimisation

Performance forecasting

A/B testing frameworks

I want to include AI in a practical way, not just mention it for the sake of it.

Measurement and KPIs
CPA

ROAS

CTR

CVR

Registration rate

First-time depositor rate

Cost per first-time depositor

LTV

Retention

Payback period

Incrementality where possible

The final output would be a presentation deck, so I’m trying to keep the strategy clear, commercial and realistic.
For anyone who has worked on regulated paid media, gambling, fintech, alcohol, healthcare, or any other restricted category:
What would you prioritise in a strategy like this?

What mistakes should I avoid?

How would you split the role of search, paid social, YouTube and programmatic?

How much detail should I include around compliance?

What would make this feel like a strong, senior-level paid media plan rather than a generic channel overview?

Any pointers would be massively appreciated.

reddit.com
u/Pretend_Cattle_155 — 2 months ago

Paid Media Strategy for an Online Gaming Platform

I’m working on a paid media strategy exercise for a regulated online gaming/gambling brand and would really appreciate some feedback from people who have experience in paid media, iGaming, regulated industries, or acquisition marketing.

The objective is to build a strategy that increases brand awareness, acquires new players, and improves ROAS across multiple paid channels, while staying compliant with gaming advertising rules.

The strategy needs to cover:

1.) Platform selection

Google Ads
Meta
TikTok
YouTube
Programmatic/display
Influencer or creator activity
Possibly paid search vs paid social split

I’m trying to understand which platforms make the most sense for acquisition versus awareness, especially given restrictions around gambling ads.

**2.) Audience targeting and segmentation**
Geo-targeting within the permitted region
Age-gated audiences
Sports bettors
Casino players
Lottery users
Lookalike or similar audiences based on first-party data
High-value user modelling
Exclusion of underage, vulnerable or restricted audiences
I’m particularly interested in how people would use first-party data or predictive analytics to model higher-value users without creating compliance issues.

**3.) Creative and messaging**
Responsible gaming-first messaging
Trust, safety and local/legal positioning
Offer-led acquisition messaging where permitted
Sports/event-led creatives
Casino/lottery product-led creatives
Video, static, carousel, short-form social and YouTube formats

I’m also thinking about how to adapt the messaging per platform, rather than using the same creative everywhere.

**4.) AI and automation**

Creative ideation and testing variations
Automated reporting
Predictive audience scoring
Budget pacing
Campaign optimisation
Performance forecasting
A/B testing frameworks
I want to include AI in a practical way, not just mention it for the sake of it.

**5.) Measurement and KPIs**

CPA
ROAS
CTR
CVR
Registration rate
First-time depositor rate
Cost per first-time depositor
LTV
Retention
Payback period
Incrementality where possible

The final output would be a presentation deck, so I’m trying to keep the strategy clear, commercial and realistic. For anyone who has worked on regulated paid media, gambling, fintech, alcohol, healthcare, or any other restricted category:

What would you prioritise in a strategy like this?
What mistakes should I avoid?
How would you split the role of search, paid social, YouTube and programmatic?
How much detail should I include around compliance?

What would make this feel like a strong, senior-level paid media plan rather than a generic channel overview?

Any pointers would be massively appreciated.

reddit.com
u/Pretend_Cattle_155 — 2 months ago

Paid Media Strategy for an Online Gaming Platform

I’m working on a paid media strategy exercise for a regulated online gaming/gambling brand and would really appreciate some feedback from people who have experience in paid media, iGaming, regulated industries, or acquisition marketing.

The objective is to build a strategy that increases brand awareness, acquires new players, and improves ROAS across multiple paid channels, while staying compliant with gaming advertising rules.

The strategy needs to cover:

1.) Platform selection
Google Ads
Meta
TikTok
YouTube
Programmatic/display
Influencer or creator activity
Possibly paid search vs paid social split

I’m trying to understand which platforms make the most sense for acquisition versus awareness, especially given restrictions around gambling ads.

2.) Audience targeting and segmentation
Geo-targeting within the permitted region
Age-gated audiences
Sports bettors
Casino players
Lottery users
Lookalike or similar audiences based on first-party data
High-value user modelling
Exclusion of underage, vulnerable or restricted audiences
I’m particularly interested in how people would use first-party data or predictive analytics to model higher-value users without creating compliance issues.

3.) Creative and messaging
Responsible gaming-first messaging
Trust, safety and local/legal positioning
Offer-led acquisition messaging where permitted
Sports/event-led creatives
Casino/lottery product-led creatives
Video, static, carousel, short-form social and YouTube formats

I’m also thinking about how to adapt the messaging per platform, rather than using the same creative everywhere.

4.) AI and automation

Creative ideation and testing variations
Automated reporting
Predictive audience scoring
Budget pacing
Campaign optimisation
Performance forecasting
A/B testing frameworks
I want to include AI in a practical way, not just mention it for the sake of it.

5.) Measurement and KPIs

CPA
ROAS
CTR
CVR
Registration rate
First-time depositor rate
Cost per first-time depositor
LTV
Retention
Payback period
Incrementality where possible

The final output would be a presentation deck, so I’m trying to keep the strategy clear, commercial and realistic. For anyone who has worked on regulated paid media, gambling, fintech, alcohol, healthcare, or any other restricted category:

What would you prioritise in a strategy like this?
What mistakes should I avoid?
How would you split the role of search, paid social, YouTube and programmatic?
How much detail should I include around compliance?

What would make this feel like a strong, senior-level paid media plan rather than a generic channel overview?

Any pointers would be massively appreciated.

reddit.com
u/Pretend_Cattle_155 — 2 months ago