Built a niche SaaS from India, found demand in the US, but can't make the economics work. Keep going or sell?
Built a nutritionist SaaS called BiteTally from India over the last year. I started by targeting independent nutritionists, but after a lot of outreach I found myself speaking with people around NCAA Div 2 and Div 3 programs in the US, where many schools have limited or no dedicated nutrition support.The feedback was surprisingly positive. But the problem was never the product. It was almost always pricing.
I'm at the point where I'm wondering whether I should keep pushing or whether someone closer to the market could take it further than I can.
Has anyone here sold a small SaaS business before?Not a massive exit — just a niche product with a real use case