u/RadicalTechnologies

Doesn't have to be New Directions; what are you reading this week? What did you finish reading recently?

Users buy/sell at their own risk, but I'm pretty sure the nature of this sub means it's probably cool!

We printed a magazine about advertising as a culture object. It's called Rebrief, and Issue 01 is out.

Essays, short fiction, and interviews that treat advertising as a cultural object worth arguing about, plus fiction. Incredible design throughout and packed with ideas.

The run is limited, and we sold most at our launch party last week, but figured there may be people here that might be interested!

$40 CAD in Canada. $50 in the US. $75 everywhere else. Those prices include shipping.

Order here: rebrief DOT com (look for the store button!)

Toronto option: I'll hand you one at Yonge and Wellington on M/W/Th if you'd rather skip the mail.

Buying for a team, or stocking a shop? Email hello@rebrief.ca for group and wholesale rates. We want these in Toronto bookstores.

Rebrief is a non-profit. If the price is what's stopping you, say so, and we'll work it out.

Issue 02 is on Winning. More soon.

Doesn't have to be New Directions; what are you reading this week? What did you finish reading recently?

Users buy/sell at their own risk, but I'm pretty sure the nature of this sub means it's probably cool!

Doesn't have to be New Directions; what are you reading this week? What did you finish reading recently?

Users buy/sell at their own risk, but I'm pretty sure the nature of this sub means it's probably cool!

Doesn't have to be New Directions; what are you reading this week? What did you finish reading recently?

Curious to hear from people in Canada: there is a gene therapy in Canada for Hemo B that has full funding, but only one patient has gone through the treatment.

Why only one patient? I read some of the other companies actually pulled their gene therapy treatments out of Canada due to “non existent demand” and like after 20 years of development and hype, now there is a treatment that doesn’t cost you millions of dollars, why aren’t other severe Bs rushing to sign up?

I’m sorry I have not engaged in a lot of patient group stuff (not for me) so forgive me if this is well covered here, it just seems too good to pass up, but I am clearly missing something.

https://www.ctvnews.ca/london/video/2026/05/22/london-man-first-in-canada-to-receive-hemophilia-gene-rrtherapy/

Finally: did it actually live up to the promise?

Why is it so hard to find real world examples and use cases? Is Agentforce in the same realm as Meta’s AI - the company that has clearly spent a lot of money getting it going, but no one has actually used it outside of some pilot projects?

I’m getting exec pressure at my new gig to “figure out the whole Salesforce agent thing” but I’m struggling to imagine the use cases, and further, what has been “fixed” by Salesforce and what remains an issue that I’m going to have to solve.

I would rather go in with open eyes but I’m finding it hard to collect the evidence one way or another. So many threads here but so little actual use case evidence.

Users buy/sell at their own risk, but I'm pretty sure the nature of this sub means it's probably cool!

The last AMA on Agentforce seemed like an interesting offer for a small business trying to scale. I've had Salesforce tools in a past life and always found them ok, but just wondering if there is anyone out there who actually has brought it on, and how it worked out.

I saw some case studies online, but I'm really more interested in SMB scaling applications. Does it work with other tools or do you have to be using Salesforce tools to make it work? And how well does it actually work??

What are the implementations that you’re all finding effective? Lead follow-up, case triage, booking, onboarding, quote prep, internal support, etc.  And then finally, did you find your team actually using it?

I saw an interesting AMA from them, seems like an interesting offer for a small business trying to scale. I've had Salesforce tools in a past life and always found them ok, but just wondering if there is anyone out there who actually has brought it on, and how it worked out.

I keep finding the polished enterprise stories, but I'm really more interested in the SMB scale applications. Does it work with other tools or do you have to be using Salesforce tools to make it work.

What are the implementations that you’re all finding effective? Lead follow-up, case triage, booking, onboarding, quote prep, internal support, etc. 

Doesn't have to be New Directions; what are you reading this week? What did you finish reading recently?

I am curious about the good, the bad, and the ugly.

Users buy/sell at their own risk, but I'm pretty sure the nature of this sub means it's probably cool!

I’ve been thinking about how hemophilia can shape childhood in ways that are very specific, and I'm wondering about how often "gaming" has come up with other people who grew up with hemophilia.

Were there times when bleeds, joint pain, recovery, treatment, or concerns about injury kept you indoors or limited what you could do with friends? If so, did video games become a bigger part of your life because of that?

I’m especially curious about the memories around it:

• Were games simply entertainment, or did they become a place to compete, explore, take risks, or feel less restricted?
• Did you get unusually good because you spent more time playing than other kids?
• Was there a particular game, console, injury, bleed, or period of recovery that you remember clearly?
• Did gaming help you stay connected with friends when you could not participate in other activities?
• Looking back, do you connect your relationship with gaming to hemophilia, or do those feel unrelated?

I’m really just interested in whether this is a shared experience, how people remember it, and whether it still shapes how you think about gaming today.

Doesn't have to be New Directions; what are you reading this week? What did you finish reading recently?