u/Remarkable-West-6613

We together are bulletproof💜

I am starting a series about the two most important pilliar of this whole nj related saga. They are the the most important and least-told figure in the Nj saga.Kim Joo-young, the HR executive who became CEO on August 27, 2024, right after Min was removed and the current CEO of ador Lee Do-kyung, who took over in August 2025 and who is actively involved in the shaping of the reconstruction of ador and nj 2.0.

My motive:

I want to let people know about these women, about them, about what they faced, how they involved themselves in these disputes and are currently shaping the future of ador and nj 2.0.

Without having the understanding about their style of working and their history it's impossible to know what to expect from the future ador.

So I will start with the Kim Joo-young....

"The most hated CEO"... This is a story of the CEO who nobody wanted at that time and especially not their very own artists not their fans. Kim joo-young joined at the time when the dispute between nj members and ador/hybe is already very hostiltic in nature. She was the first ceo after mhj and directly rejected by the members of nj1.0 firmly who at that time don't want any other ceo other than mhj. According to ador she was not an replacement but described her assignment as organizational normalization: separating production and management, restructuring the company and deploying personnel appropriately. So the overall thing is that she inherited ador at the middle of the dispute which has gained global attention.

Background of kim joo-young:

Her professional background was in human resources and organizational management, and Ador said it wanted to separate management from production. And they expect her to stabilize the label while it's only major artist considered the removal of ex ceo mhj a sin. And activiely fighting for her reinstallment.

The irony:

Kim did not create hybe-mhj or nj dispute she inherit the label after 4 months when the whole drama were made public, the desicions are already being taken and when there is already a very hostile dispute is going on about nj future, ownership and artistry.

Her first actions:

It was reported that immediately after taking office she met with ador employees and promised frequent communication, reviewed practical matters such as payment and salary processes and moved internal communication from KakaoTalk to Slack.

She also heard the grevience of the formar ex employee complaint regarding workplace harrasment and after reassessing the whole thing assured the employee that after determing the facts the company will take suitable actions.

This single thing that she done for the ex employee of ador puts her at odds with the nj and mhj supported fans globally who saw this as an act of "hybe puppet". Even though investigatioing an unresolved case was the very must step from a person from hr background.

Demand of mhj restoration:

On September 11, Roughly after two week of her being ceo, all five members of nj 1.0 demanded the restoration of mhj by sep 25. They did not or want to give any chance to kim or see her as neutral figure but for them she is the face of the hybe's representive which they feel like the symbol of the entity that is takeover their very own label. So kim was left with the charge of taking care of nj without any hint of cooperation from the members at all.

The members in their live said that their goal is not only a better communication with Kim but to restore the the ador same as it was under mhj where the both management and production was under mhj.

The distinction to Kim’s story.

On the other hand she was asked to restore the relationship between members and on the other hand the same members wants to restore mhj at the cost of her own position. Even the interpersonal skill is of no use here when their only demand is to restore mhj.

September 23, meeting:

Kim nevertheless met the members and parents on September 23. Where they repeated there demands but kim told them they they will follow policies and governance sture.The board later rejected Min’s restoration as CEO while offering her an internal-director and long-term production role. From nj perspective this means a direct rejection of their demand and they don't want to give up at any cost while the board meeting was is deciding on her own position so there was deadlock between there positions.

The tears controversy:

Later Njs’ parents said that during a September 23 meeting Kim cried in front of the members and they portrayed her actions as a guilt trap and inappropriate because they think that she did that to guilt trap them in the meeting where the discussion should be solely nj claimed greviences.

Kim was already at odds with the nj and mhj supporter and has faced my online attacks while this has just work as fuel to the alreading burning fire. The online community describes her tears as "gaslighting” and manipulation". Where the available claims are from one sided and kim never able to present her side of the story.

The irony: if at the meeting kim acted without emotions she will be labelled as cold ceo with no emotions attach and if she is showing emotions, that emotions are being displayed as "trap" and used by many to mock her. While mhj tears were tread as emotional but for their supporters any other human being if related to hybe/adore if sheding tears is faking it and often becomes a topic of mockery!

............

I will stop my series part here today. Tommorow I will begin from the national assembly pressure and will try to highlight kim's side story during the important even in this entire saga "the national assembly"

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All the screenshot of sources of the events I am explaining is being attached above so plz go through it.

Part1 ends here.

Why did Hyein’s dad convince Haerin only and not include the other three? ....When the two members are reported to be officially back under Adore, many claimed that the rest of the members didn’t know about their decision beforehand and it took them by surprise. And surprisingly, it’s not like they discussed it for one or two days before it was reported that before returning, ADOR had very deep discussions with both members and the parents.

Is it j****ust because Haerin’s parents were more inclined to go back to a "safe" route than keep fighting or something.

And the rest of the active members Danielle, Hanni, and Minji at that time who actively supported all of MHJ’s actions, did not agree and didn’t take the two younger members under consideration....isn't they nj 1.0 all about unity and equality?

If we take that excuse, Haerin and her family agreed with Hyein’s dad and family just because she was young at that time. But we should not forget that she is only a year younger than Danielle. Whereas it was not that much of a big age gap, and in a group where it was claimed that every member’s opinion was equally treated, isn’t it too much of a coincidence that the 3 members didn’t know that the two younger members’ families were actively engaged in discussions with Adore when a few days ago they announced through their lawyer that NJ would appeal, and it never happened? If they saw no hope in the appeal, so why announce it?

And didn’t they claim they were together? So why didn’t the rest of the 3 members know about the 2 members are upto ? and then suddenly all of them agreed to come back that very evening?

The excuse of the 2 members, Hyein and Haerin, being very young is so overused. They did far more on their own before isn’t this what Nj 1.0 always claimed, that they did everything according to their own decisions without being influenced by anyone? So being young is not an excuse. And Haerin and Danielle were just a year apart in age.

In this I must say that Hyein’s dad is good far-sighted, this decision tells that he genuinely cares about his daughter when he thought the risk wasn’t worth it. When he knows the members and their families put forward every possible argument in the first lawsuit, and everything was already rejected… an appeal would just be another year leading to the same result or a crushing fine.

So why can’t this be seen by the rest? To the point that her dad didn't included them????

I do search about this a bit :

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As you know that Danielle has started releasing her independent vlog series related to traveling. Before that her live was the public activity she was openly engaged in. She used to call her supporters “Bunnies” constantly. Even after leaving NewJeans, she used the name during her January livestream and called herself “one of the Bunnies.”

But today in her lastest vlog Danielle's delibrate choice of words stood out to me. Where she says she hopes that “some people” might watch the video and get a sense of healing, relief or freedom from it. She never calls those viewers “Bunnies,” even though she is directly addressing the people watching and supporting her....depecting the separation between her personal audience and NewJeans’ fandom identity.

Query: But the question is is it just an over analysis?

The answer is no. It may seem like a small detail, but it shows that a boundary is finally being drawn. There are certain arguments to support my statement. Like:

She used "Bunnies" repeatedly, not once even after her departure from ador. Her vlogs are professionally shot and edited they aren't raw. In a produced travel vlog, voiceover lines are typically written, recorded, and cut during editing : meaning "some people" survived several passes without being changed back to "Bunnies."

The irony!

The irony is that, only months ago, she was still presenting herself as emotionally inseparable from NewJeans and Bunnies. But now slowly but surely the boundaries are being set up. She may not have announced a new fandom name, but she also does not seem to be carrying “Bunnies” into every part of her solo identity anymore.

Now her own content increasingly presents her as Danielle Marsh with her own viewers departing from her previous identity as Danielle from new jeans.

In short:

The ADOR former female employee vs. Min Hee-jin lawsuit ruling announcement date is 10/15, but Min's side submitted a request to reopen arguments and a motion to change the date. Argument hearing date 11/12 .

In detail:

Mhj is facing case of workplace harrasment by a formar ador employee. Mhj solely dragging this case so this case is being delayed to reach its verdict till date. She is already being fined regarding this officially which means the former ador employee some of the claims got accepted

So finally the case had reached its final stage - a judgment (verdict) was scheduled to be announced on October 15, 2026. But just before that, on September 21, the defendant's lawyer filed a request asking the court to "reopen" the arguments.

Then on September 29 the same lawyer filed another request asking the court to change/postpone a scheduled date.

As a result, the court apparently granted the reopening request: that's why the October 15 entry originally meant to be the day the verdict gets read out now carries the note :oral argument reopened.

A new hearing is now scheduled for November 12, 2026 at 3:50 PM in Courtroom 411, where both sides will presumably argue further before a verdict is eventually issued.

What do you think is the reason?

Firstly it's been reported that today ADOR stated that their claim for damages is limited to lost revenue, cancelled commercial contracts, and penalties for breach of contract, and they will not pursue claims regarding other matters ...the main reason behind it was to protect minji to be dragged alone with danielle. It means minji is back but they don't want minji name to be dragged with danielle as minji is the main decision making person in those contracts and organisation. When even the judge ordered them to investigate into the company in which minji was the representative so there is no way that ...this thing doesn't exist. Same thing with other double contracts in which all the nj members participated including Danielle.

Secondary in this very hearing ador said to have plans to present family members of other NewJeans members to appear as witnesses. Which will include minji's too.

Thirdly it is being reported that that ADOR requested written testimony from Kim So-young and Minji. However, the documents were returned as undeliverable due to an incorrect address. It means minji agreed and send the written testimony.

Context : Earlier Ador submits witness application documents (Kim So-hyeong, Park Jin) for Danielle trial .

Kim So-hyeong is Adore's former business team leader

Park Jin is the individual who conducted Adore's 2024 audit.

Kim So-hyeong is Adore's former business team leader and on 8 sept he submitted its statement. Which means the statement headed by the main witness also includes minji statement too.

So if we connect the dots. Yes minji is in and adore is going all out to hide minji's name.

Fourthly, as in today's hearing nj members activity plans was discussed and demanded by the defendant side which plaintiff has no obligation to share as the defendant is basically outsider now. So in the following days we can see some announcement regarding ot4 or their activities from ador. Simply by doing so all the accustion will comes to an end regarding this part.

I tried a different methods today, which is not lengthy but focusing on core arguments. I will provide full arguments of both the side without baised. + Court arguments. As a we should know the full story before reaching any arguments or conclusion.

Note: I used different article in which Danialle is written as Daniel too so please understand.

The 5th hearing in ADOR's damages lawsuit against former NewJeans member Danialle, her family, and former Min Hee-jin.Two major fights dominated the session: how much of the appraisal evidence Danialle's side gets to see, and whether ADOR has to hand over NewJeans' future activity plans.

Issue 1: Scope of Disclosure for Appraisal Materials

This is the core evidence fight - the appraisal will calculate the projected earnings NewJeans could have made if they'd kept operating normally, so both sides are fighting over what the appraiser is allowed to see and what Danialle's side gets to check.

Danialle's Side

1.Demanded that ADOR must also provide them with the same materials submitted to the appraiser, not just hand originals to the appraiser alone.

2. Core argument: "If the original is handed over to the appraiser but not submitted to the defendant, the appraisal results cannot be verified or refuted."

Said that to confirm the legality and accuracy of the appraisal results, they need to know exactly what materials the appraisal was based on.

Separately argued it's "difficult to properly exercise the right of rebuttal if the materials are not submitted to the court."

3.Offered a concession: if ADOR is worried about trade secret leaks, a pledge not to use the materials for any purpose other than the litigation is possible.

ADOR's Side

1.Argued for a limited access method rather than full disclosure of the appraisal materials, asserting a limited viewing method instead of handing everything over directly.

2.Emphasized that the data contains trade secrets - this was the central pillar of their objection.

3.Explained specifically what kind of trade secrets are at stake: the data includes the company's business information, such as sales figures and customer data.

Warned there is a possibility of information leakage if this is disclosed to the defendant as-is, explicitly framing Daniel as a competitor in this context.

4.More broadly stressed that there are concerns disclosing detailed materials to a competitor could expose important company information, reinforcing why they wanted the access restricted rather than open.

The Court's Compromise

1.Proposed that ADOR submit the necessary materials for the expert appraisal but redact/shade out the parts considered trade secrets.

2.Added a condition: the redaction cannot be so extensive that it renders the entire document unreadable.

On accounting data specifically, the court stressed the importance of verifying the overall outline (e.g., total sales figures), and proposed that a certified public accountant representing Daniel's side directly review the appraisal data to understand its structure and overall picture.

3.More broadly, the court said it needed to examine the nature of the materials and whether they actually qualify as trade secrets before setting the final scope of verification.

Outcome

Daniel's side agreed to accept the method where ADOR first delivers the materials, then filters/redacts the trade-secret portions before formal submission.

The court ordered both parties to submit materials promptly so the appraisal process isn't delayed.

Issue 2: NewJeans' Future Activity Plans

This dispute centers on whether ADOR actually had - or has - real, concrete plans to operate NewJeans normally, which matters directly for calculating future damages.

Daniel's Side

**1.**Argued that objective data on ADOR's plans for NewJeans' activities must be submitted.

Pointed out that although ADOR has repeatedly claimed it's "ready to support normal activities" following the members' return, no concrete activities are actually taking place.

2.Argued it's necessary to verify ADOR's internal activity plans or proposals, because whether ADOR had both the intention and the ability to operate NewJeans normally is directly linked to how future damages get calculated.

Requested a document production order, stating there's a need to verify the future activity plans since specifics haven't been disclosed even after members expressed intent to return.

ADOR's Side

1.Countered that the court should first examine whether there is even a legal obligation to submit such materials to Daniel's side at all - pushing the question back to a threshold legal issue before getting into the substance.

2.Argued that NewJeans' activity plans are matters to be publicly announced in the future, not materials that need to be provided to the opposing party in advance.

Reinforced this same point in stronger terms: that these plans are specifically matters to be disclosed through standard public relations procedures, not something owed to an opposing litigant ahead of a public announcement.

3.Pushed back on the implication that they have no real plan, by pointing out that the return schedule was delayed due to Daniel's own hiatus -shifting responsibility for the delay onto Daniel's side.

4.Directly countered the suggestion that they're operating without direction, stating that they are not preparing for the members' return without a plan.

The Court's Direction

1.Did not immediately side with either party. Instead ordered a review of the connection to existing appraisal data first.

2.Reasoned that if the activity plans include specific implementation details -like personnel deployment or costs - there's a possibility that the relevant accounting data is already covered within the appraisal materials being prepared.

3.Both parties agreed to first check how much of what Daniel's side wants to verify can already be confirmed through existing appraisal materials, and only then revisit whether an actual document production order is necessary.

Additional Court Orders on Clarifying Damages

1.Ordered that advertising contracts maintained versus terminated after NewJeans' declaration of termination of the exclusive contract be distinguished from each other.

Said it's necessary to clarify whether the members' declaration of independent activities legally constitutes a "refusal to perform" under the contract.

2.Requested that ADOR specifically clarify whether the damages claim against Daniel refers to damages from the termination of the contract by all NewJeans members collectively, or only damages resulting from Daniel's individual actions.

Extra: in today's hearing, ador wanted to call in a newjeans family member as witness against danialle.

More arguments:

Procedural Delay Fight (New)

ADOR's legal rep asked the court to disregard evidence submitted by Daniel's side because it was provided in a manner different from the method specified in the court's July 2026 procedural opinion.

ADOR claimed: "The defendants' lack of cooperation in the proceedings has caused the court to delay overseas fact-finding inquiries to this day. If evidence is obtained and submitted through methods different from those disclosed in the proceedings, it becomes unreliable and constitutes a violation of agreed-upon terms."

Daniel's side immediately rebutted: "We proceeded exactly as the judge instructed," and added, "Whether the response is unreliable simply because of who answered is a matter for the court to examine and decide. It should not be excluded from evidence based on that."

The judge offered a middle-ground: reserve judgment until ADOR receives a response, but suggested adding questions with attached documents (like an organizational chart) to confirm who replied, on which date, and whether that person is actually responsible for the company's business.

Direct Accusations of Trial Delay (New)

Daniel's side directly accused ADOR of "blatantly delaying the appraisal process," pointing to the Aug 28-31 exchange where ADOR said originals could go to the appraiser but not to the defendant, forcing the process to restart.

ADOR pushed back by saying they anticipated this accusation and came prepared with materials already separated into trade-secret and non-trade-secret sections, claiming they emailed Hwau (Daniel's counsel) and suggested setting dates to review together, but were told that method couldn't be agreed to.

ADOR's "Same Industry" Argument (New)

ADOR emphasized: "The biggest problem [regarding the disclosure of materials] is that the defendants (Daniel and Min Hee-jin) are in the same industry," adding, "These are materials that allow for various inferences once they are synthesized and analyzed later."

ADOR also questioned whether Hwau (Daniel's firm) has ever meticulously reviewed all materials submitted for an appraisal in other cases, implying this level of scrutiny is unusual.

ADOR's "Submission Order Defies Common Sense"

When asked for NewJeans' activity plans, ADOR responded: "Is it right to ask us for Newgenes' activity plans first?"

ADOR's stronger formulation: "There is no obligation to submit, and this is a submission order that defies common sense."

Even though there must be things she must have received from Danialle who stood in solidarity even in court and has strong ties, choosing Hanni's cousin's paintings of newjeans is so weird of her. Why can't she show the same kind of support to Danialle who is free and she has opened her own company? Did she think alone she is not worth it ?

Did she think for ollective funds she need to hint at the existence of others? "Again using hanni" when she is one of the members having most scrutiny is crazy and after "hanni visa leaked complaint? By tokkis" we can tell who is mhj try to bait.

And still you say she cares about nj? She only cares about her own self. Doing this when hanni is the most most focused member after her return.

ADOR submits witness statement from former Business Team leader ahead of September 10 hearing. On September 8: a written statement from former ADOR Business Team leader Kim So-hyeong was submitted. Kim was one of the witnesses ADOR requested back in June, along with Park Jin, who reportedly conducted ADOR’s 2024 audit.

Note : There was no official confirmation from YG Entertainment or Blackpink members that any of them have filed a disbandment petition. These are the rumours or possible prediction from the insiders.