Are Facebook groups still underrated for finding UGC clients?
I feel like everyone talks about cold emailing brands, but Facebook groups can be a pretty simple place to find small businesses looking for content.
Instead of searching for “UGC jobs” only, I’d look for groups related to:
Small business owners
E-commerce businesses
Shopify store owners
Content creators
Entrepreneurs
Social media marketing
Then actually read the posts instead of immediately dropping your portfolio everywhere.
If someone says they’re struggling with TikTok/Reels content, that’s a much better opportunity to reach out than randomly messaging 50 businesses.
Has anyone here actually landed a UGC client through a Facebook group? How did you approach them?