recent transplant here-surprised at the general apathy towards the Rangers
I'm a huge, huge baseball fan (though didn't grow up a Rangers fan per se). I've always been a fan of underdog teams. I adpoted the Royals (my wife's team) and the Padres (Tony Gwynn back in the day; Petco is amazing and I always need more excuses to visit SD). We try to see as much college baseball as possible and also attend RoughRiders games.
I was excited to finally live full time in a MLB market when I moved here a decade ago. But I can't shake the feeling that MLB ball in DFW is missing something. I'm not sure what it is, but here are some thoughts. I don't know how you get around them though: the stadium and location issues are baked in at this point.
the stadium sucks. It's like watching a baseball game in a masoleum. I went to a nearly sold-out game at Globe Life 2 years ago to see the Royals, and the crowd was as quiet as a mouse. Contrast this with a Padres game (LOUD!) and an important Dodgers game (REALLY LOUD!). The Ballpark was great, but I get that it was more optimal in May/September than in July/August. This new stadium however was a big miss. It feels more like a cash grab than a house for making memories.
the stadium is in a terrible location. it isn't a cool downtown location or even an interesting suburban location like the Braves have. We live in Collin Co; forget seeing a game on a weeknight unless you want to spend 90 minutes getting there. Their really is something to "out of sight, out of mind". A downtown Dallas or Frisco stadium would have been far better for fan interest. I doubt that the owners care about creating a fun, winning environment though.
the fan base: is there one? DFW has plenty of kids playing baseball but it seems few adults follow the Rangers. I barely know a single person here that does. Unlike in other cities, where it seems that everyone is talking pro ball this time of year. I was just up in Detroit for work: every bar I went into had the Tigers on, and it seemed that you could strike up a convo with any random person and start talking Kevin McGonigle and Tarik Skubal. My Lyft driver only wanted to talk about baseball, as did the client I met with. We're going to a Tigers game the next time I'm in town. Same goes for when I'm in San Diego: it's Padres everywhere, all the time. When is Tatis going to snap out of his funk, and how it will be a day of mourning when Mason Miller's arm falls off. Kansas City is awash in blue this time of year, with Bobby jerseys everywhere.
Maybe this is just a football town? During the WS run 3 years ago, I still heard more Cowboys talk on sports radio than any discussion of the Rangers. But KC seems to do just fine supporting both sports.
lack of a legit superstar; it's been awhile. I didn't live here when Beltre was playing, but you didn't hear much about him. Quiet superstar, like Trout. The last time I really heard about Rangers' baseball as a non-local, it's when they had Yu Darvish, and before that, A-Rod. For whatever reason, they don't have the buzz around an elite player. That buzz, even if the player isn't a huge personality, is really important. Even the Guardians have J-Ram doing crazy things, like stealing bases every single game.
Market size mismatch: the Rangers seem to occupy a weird place as technically a big-market team that doesn't get the press or play in the big time FA market. When I think of big-market teams, I think of Boston, NYY, NYM, Atlanta, Chi Cubs, Philly, and the Dodgers, with SF, Houston, and Seattle on the fringes. Population-wise, DFW is 4th in MSA size but they punch below their weight. They don't go head to head with the Yankees, Mets, and Dodgers for the top FAs. Seager and DeGrom were big signings, but overall they tinker more than take big swings.
Team identity. You know immediately what the identity of the Yankees and Dodgers are, between the players that they sign, the players that they develop, and how they play. Same with the Brewers and Rays. The Rangers, OTOH, fall more in line with someone like the Marlins. Not that they are bad, but what is the organization's strategy? Do they have a team identity?