Why do MrBeast and Jesse James West's YouTube videos sound louder than mine at the same YouTube loudness (-14 LUFS)?
I’m trying to understand YouTube loudness because something isn’t adding up.
My video shows Content Loudness: -14 dB / -14 dB in YouTube’s Stats for Nerds, so it seems like it’s right at YouTube’s target. However, when I compare it directly to creators like Jesse James West or MrBeast, my video sounds noticeably quieter even though their videos also show -14 / -14.
Why would this happen?
My understanding was that if YouTube normalizes everything to the same loudness target, videos should sound roughly equally loud. But that’s clearly not what I’m hearing.
Is this because of:
- Better dynamic range/compression?
- Higher average dialogue levels?
- More controlled peaks?
- Perceived loudness vs. LUFS?
- Something else entirely?
I’m measuring my mix at around -14 LUFS integrated before uploading, and YouTube isn’t turning it down. Yet their videos still sound much louder and more energetic.
Has anyone figured out what the difference is?