Google Ads conversions suddenly stopped showing up despite no changes
Hey everyone, hoping someone can help me figure out what's going on.
For months, Google Ads conversions were tracking fine. We didn't change the website, the tracking code, the conversion action, or the campaign settings. Then suddenly, conversions stopped appearing in Google Ads.
What we know:
- The Google Ads tag is still firing (checked via Tag Assistant).
- Conversions are still happening on our end (payments are completed).
- GCLIDs are still being captured and stored.
- We send both GCLID and user_data (email) for Enhanced Conversions.
- We even tried a Google Ads offline conversion import using the exact same GCLIDs — and still nothing shows up.
No error messages, no disapproved landing pages, no billing issues. The account is active and campaigns are running.
Has anyone else experienced conversions just disappearing with no explanation? What else should we check?
Thanks in advance.