What's the biggest lie in SaaS that everyone still pretends is true?
I've been building and hanging around SaaS for a while, and it feels like there are a lot of "accepted truths" that nobody questions anymore.
Some examples:
"Build in public." "Just solve your own problem." "You need Product Hunt." "Launch fast and iterate." "AI is replacing SaaS." "You need VC funding to win."
Some of these worked... years ago.
Today it feels like the game has changed. Distribution matters more than product. SEO is getting replaced by AI search. Everyone can build. Very few people can sell.
So here's my question:
What's one piece of SaaS advice that you think is complete BS in 2026?
Or what's a lesson you learned the hard way that nobody talks about?
I'm genuinely curious whether people are seeing the same shift or if I'm just spending too much time on Reddit.