
Due to widespread boycotts, Samyang has already removed all promotional content for ENHYPEN in China
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Because of Nishimura Riki, ENHYPEN as a group will also be boycotted in China. Major brands, think it through China is one of the world's largest consumer markets, whether for luxury goods or retail food. Many brands consider their endorsers' reputation in China when selecting them; if they insist on using artists with scandals, it will be automatically assumed they've given up on the Chinese market.