u/Shre_Marketing

Employee Generated Content! I am a big fan of it and it is basically a way to amplify your brand and company presence without spending a dime.

I used to run an EGC program in my previous company and I am a big fan of what it can do for your visibility and your pipeline. We worked with 3 employee accounts and 3 founder accounts to target different persona's. And it was amazing how informed people were about our company when they walked into a discovery call.

Does your company do this?

I posted a low-effort, slightly ragey thing about Sam Altman equating energy taken to train AI with the energy taken to raise a child. Topical, mildly contrarian, basically designed to poke people who were already mad about it. I knew it was ragebait while i was writing it. it felt performative and a little gross.

It got the highest impressions of any post i've ever done. 11k impressions 7x my average.

Almost none of that engagement came from my target audience. it came from people who feel negatively about AI. Basically the opposite of the founders i'm trying to reach. the algorithm saw a pile of activity and decided the post was great. it had no idea it had just handed me the wrong room.

Virality and relevance are a trap. The algo doesn't know the difference between the right 10,000 people and the wrong 10,000 people. it just knows someone's engaged.

I think a lot of us optimize for impressions. More eyeballs was never the goal. The right eyeballs is.

Winning the wrong one is losing.

	Demo	Document	Drill
What?	Showcase or demo the chaos you’re already managing.	Frame every strategic choice as a hypothesis you’re testing, then share results transparently.	Turn your daily objection handling into systematic content series.
Why?	Buyers are interested in you first; your business second.	This positions you as someone who makes evidence-based decisions.	By addressing them proactively, you compress sales cycles and qualify prospects before they even reach out.
Examples	Notes from customer discovery calls that changed your assumptions OR The spreadsheet tracking product upgrades based on customer requests OR Decision frameworks you use for prioritization The conversation that shifted your GTM strategy	The technology investment that saved 40% processing time (with before/after metrics) OR The customer problem that pivoted your roadmap (with decision criteria) OR The “obvious” solution everyone else is missing (with reasoning)	“How is this different from [competitor]?” → Comparison framework post OR “We don’t have budget for another tool” → ROI calculation methodology OR “Can’t we just build this internally?” → Build vs. buy decision matrix

For reach:

1. Timing and day of the week still matter (even though LinkedIn says it doesn't) - But this differs by industry, sector. For some sectors Friday is good day to post while for others it is terrible
2. If your company is hiring, POST about it - these posts generally do much better than other types of posts
3. Memes...

For engagement:

1. Adding a photo of yourself in the post - 4x difference in engagement and reach vs regular posts.
2. Do not do engagement pods - LinkedIn doesn't like them.

For getting that first call:

1. Lead magnets and webinar invites are well known but ask people if they would like to be interviewed for a content piece you are writing for your website. This has worked really well for some of my clients (but it really depends on your audience)
2. Comment on the post of your client, and then reach out to them to see if they would like to contribute to a content piece on the same topic (reach out even if you don't have a piece in your pipeline) --> This works like magic to get a call - of course the purpose is more relationship building than pure sales.

1. Adding a photo of yourself in the post - 4x difference in engagement and reach vs regular posts.
2. If your company is hiring, POST about it - these posts generally do much better than other types of posts
3. Timing and day of the week still matter (even though LinkedIn says it doesn't) - But this differs by industry, sector. For some sectors Friday is good day to post while for others it is terrible
4. Do not do engagement pods - LinkedIn doesn't like them.

1. Adding a photo of yourself in the post - 4x difference in engagement and reach vs regular posts.

2. If your company is hiring, POST about it - these posts generally do much better than other types of posts

3. Timing and day of the week still matter (even though LinkedIn says it doesn't) - But this differs by industry, sector. For some sectors Friday is good day to post while for others it is terrible

4. Do not do engagement pods - LinkedIn doesn't like them.

5. Link in post is okay (as long as the post has a great hook and great content)