Traditional position tracking feels a bit outdated lately... what metrics are you presenting to prove real search visibility?
Curious how other growth leads and performance marketers are tracking organic search visibility these days.
In the past, showing that client keywords moved into top 3 organic positions was a straightforward win. But nowadays, between generative search summaries, featured snippets, and local blocks sitting at the top of the fold, being #2 or #3 organic doesn't yield the same click-through rate or brand exposure like it used to.
For teams managing search performance across multiple accounts or client brands:
- How are you measuring actual brand presence inside generative search features vs standard organic links?
- Have you adjusted the metrics in your monthly executive summaries to show real SERP ownership?
Would love to hear how other growth teams are updating their stack or reporting workflow for this.