








Traditional business owners who moved online: what was your biggest challenge in the beginning?
We have been in the Lucknow chikankari business for years, mostly working offline and supplying resellers/boutiques.
Recently I’ve been trying to build an online presence and started posting our products on Instagram.
The difficult part is that online growth feels completely different from offline business. In offline, people can touch the fabric, see the handwork, and trust comes naturally. Online, it feels like you’re starting from zero.
For those who successfully moved a traditional business online:
* Did product photos or reels perform better?
* How long did it take before you started getting inquiries organically?
* Any mistakes you’d avoid if starting again?
Would appreciate advice from people who’ve gone through this transition.