u/SnooCauliflowers8417

I have run a smart phone case campaign and specs are:

1. advantage + target on, only "engaged shoppers" in the custom target.
2. ROAS cap 2.5
3. 7 ads

it has worked pretty well. ROAS 4+ for a month

and I add a new campiagn, T-shirt, cost cap this time, also advantage + target on with "engaged shoppers". 5 ads in it.

all of sudden, the old campaign that shows really good ROAS just collapsed. ROAS dropped to 0.7 it never been like that and it does not spend much like before.. I guess two campaigns share the same audience or somthing..

I am running completely different products why target overlap? and it happens every time I add new campaigns.. what should I do..? currently I targeted users interested in clothing and t-shirts, intersected with online shopping and engaged shoppers..

it does not change anything yet.. even I am not sure it happens because of the target overlap.. what should I do..? is it normal?? should I just wait??

it was first time I am running ROAS Cap campaign.. and after 3days, an error popped up and it says:

"Send valid price data for better performance optimization"

"All of your website Purchase events are sending the same price data. Start sending valid data to improve campaign performance and ROAS accuracy."

In the sample activity, there are bunch of Purchase events that have different values, and I am really sending dynamic prices. However, first few days, people purchase almost just a single product at a time that is why it might be considered as same price.. it has been 6days that the campaign sending dynamic values $20 to $100, but still the error is shown.. what should I do...? should I start with a new Pixel? I posted some images in the comment below

I am sorry.. I was wrong.. ROAS become 4 - 5 nowadays from 1.2 - 1.5 before, and I said it is because I fixed pixel events. However, ROAS dropped to 1 - 2 again.. and I realized that CAPI was not connected properly for 2years, and I added 'test_event_code' param in the function that fires events, and this one line of code made all my 2years of events as 'test event' not production mode... EMQ showed in the event manager, all events were counted, but they have been considered as test events... I just realized 3 days ago... millions of pixel events were just jokes..

I removed test_event_code and connected CAPI properly.. and now I am getting ROAS 12 - 13.. what am I doing...? I feel I am complete noob.. dum as shit... sorry guys.. I am a such a noob..

Customer A makes ROAS 4 -> profitable 😆

Customer B makes ROAS 0.5 -> destroys your profit 😵

average ROAS: 2.25 -> you lost money 🥲

this is what happen you run highest volume auto bid. some makes good results, some ruins your results. in average, no good.

turn everything into cost cap and let Meta system does its job. if it does not spend? your product or how you present the product are not profitable in your market. That is it. Do not think that ok I will run for a week or more than CPA will drop as time goes or when machine learning is completed. nope that is not the truth. if your product is profitable? it will show really good CPA as soon as you run your campaign. if CPA is $40~50 for 3days, it will not going to drop to $10~$20 after a week or more. after learning completed, it will not dramatically drops your CPA it means, CPA will be dropped like 20% and consistent CPA. that is it.

I have talked to Meta Tech Specialist and he told how Cost Cap works, and it was quite surprising. He says, when you run cost cap, Meta system collects all the micro signals not only click rate or comments, also how long people stay in your website or even people's messages what they talk about your product with their friends. there are so many micro signal data and base on Meta's tremendous amount of data history, system predicts likelihood of your products. if it is quite certain, the system mark 🟢, if the percentage is soso, mark 🟡, user who are not likely to purchase, mark 🔴. that is how cost cap filters out. I tested it and it works perfectly for me..

I have spend $100~200 and I got ROAS 4

If I spend $2000, what it would be..? ROAS might drop to 1.xx~ 2.xx??

Whats your experiece..?

what the heck is going on??? it is completely doomed... I can not check my ROAS and can not pause campaigns.. is Meta going to refund?? of course they won't such greedy, irresponsible

hi, I really need your experience, I am a complete noobie..
I am about to set up Pixel and should I set both browser and CAPI and deduplicate them by event id or is CAPI enough? CAPI EMQ shows 7.0 for cart, 9.3 for initiate checkout and purchase events. in this situation, if I set browser pixel for those events which already achieved good EMQ, do I get any benefits from the browser pixel?

I send both browser and server event, and pixel helper shows browser events are properly sending, but it is not shown in the meta event test page. However, browser pixel event graphs are shown in the event overview page.. i can not check whether they are deduplicated or not.. is there any ways that I can see the browser events in the event test page?? sometimes they are shown.. but, they are not recently.. there are no ad blockers or something.. I deleted browser cache, and chrome secret mode, nothing works..

I found out that auto bid shows like this:

• $30 product($10 cost), $20 margin.

1. Customer A purchases with CPA $8, I make money.
2. Customer B purchases with CPA $40, I lose money.

Average CPA is $24, I lose money.

This keeps continued.. some customers are profitable, some damages ROAS and profit.. in average, not profitable.

I spent $500 to generate $1000, some customers are ROAS 7~8 some are 0.5~1 in average, ROAS 2. There is no reasone I sell products, I spend money, and work so hard for packaging, delivery and get nothing..

I conclude that it is way better to spend less and make it profitable than spend more to make more sales.

I moved to cost cap, and daily spend is $100 and ROAS 4~5 I spend 1/5, but way profitable.

I run for a month and it works well. An I wrong..? Logically, cost cap is way better isnt it? It can make my business safer.. I feel I am apart from the bitcoin trading-like auto bid

Is anyone else experiencing this?

I’m using Meta Pixel by Facebook in Google Tag Manager to send browser events.

Everything looks correct in the Meta Pixel Helper extension, and the events are firing successfully.

However, browser events do not appear in Events Manager → Test Events. Strangely, the same events do appear in the Overview graphs, so Meta is clearly receiving them.

Is anyone else seeing the same behavior? Is this a known issue with Test Events, or am I missing a configuration?

I remeber that few months ago, browser events and buttonclick events were showing in real time but all of sudden they do not apear..

in the morning ROAS started with 4 and in the evening it became 10. it is even higher than 10, some purchase events are not yet applied. also, even my product prices are way expensive than others. it works.

so many people cry and complaining that Meta is done, I thought so until a month ago. I finally understand Meta ads after 2years of struggling. I fix all the problems and I got ROAS 4+ for a month straight. Since I fixed the problem, I have not lost any money and today I got ROAS 9.5 and I found that so many post like 'July 11 outage' , 'performance drop?'... man.. it is not outage.. you do not know shit about Meta ads.. that is the problem.. I do not change creatives for a month. it works well without creating tones of creatives a week. same creatives, I got ROAS 0.04 ~ 0.6 now, ROAS 4~9. same settings, same creatives. I can say that even tho I tell you what to do, you are not going to fix that it requires technical expertise..

I know I am very opposite from most of people in this community.. but I really feel that Andromeda is good.. I know the essence of it.. what matters to Andromeda algo.. it is quite simple.. it is too simple so that many people do not understand..

if you make something good, creatives, products, services, right data transfer, Andromeda compensates, if not, you will lose.. it is a system that further exacerbate polarization.. if you do not have a background knowledges about data science, computer science, and if you do not look up the Meta documentations.. and reading comprehension, inference skills, you probably have hard time with this.. people need a bit of academic ability to understand Andromeda..

I will post ROAS difference on comment just before I fix some problems that I had..
ROAS 0.04 ~ 0.3 -> ROAS 4 ~ 8

same creatives, same settings, now I know what to do. since I fix my site, ROAS 4+ stays for a weeks and weeks without any fluctuations.

some advices are like 50 creatives a week, 7day clicks 1day view or something? that is not important. if you really understand what is Andromeda, some tens of creatives last for months and months.. you do not need thousands of creatives for months..

I have posted where I fixed but many people tackled me and I really disappointed, even I try to help people, they do not want ok I will show some results. do whatever you want.

I have posted a lot about complaining Meta ad result...
ROAS stayed around 0.6 ~ 0.8,
good results like ROAS 2~3 lasted only for 2~3 days and it completely collapsed afterward.. marketing pro teams kept saying, just keep run campaigns for weeks, sound 'spend more and burn out man' to me.. those advice never worked and I actually made me loose a lot of money.. I tested hundres of campaigns and every time, I believed that 'current result is poor because, I tested for short period of time, If I run longer, CPA will drop!' but, it never.. I have struggled for a year.. and I lost about $8,000.. Meta just devoured all my profits and returned only debt.. I felt I was in swamp.. more effort, lost more.. I created thousands of creatives and they do not work at all... people in reddit keep saying, Meta ad is done, Andromeda is done, create 50 creatives a week or something..

In the midnight.. I have cried while I was walking along the park alone.. felt like.. 6years of efforts are just dumped in a trash can.. no friends, I work alone for years and years and nothing work.. who makes money in this world?? my website is beautiful, lightening fast(1.5 sec to be loaded), product is beautiful, good price, every things are good enough.. I am not joking and I am not talking about my own world of art, I am a professional software engineer, UI/Ux designer. but why?? nothing work??

I really think deeply, I turn on all my senses.. every cells in me and intuition shouted that there is problem in my settings or codes that I made.. I built entire website by myself, no Shopify and Meta Pixel EMQs are 9.3 for main sales events.. but they did not significantly change the situations.. I was deeply disappointed..

as I am a engineer, I tried to understand the principles of Andromeda, of course it is impossible to understand everything, but at least some concepts and how they work, and I realize the meaning of Andromeda system.. this is real truth and I am not joking man.. this truth will make you feel sick but that is the reality.. Meta is a social media platform, if there are many low quality contents or web services are posted, users will feel irritate, and will start to leave the platform. that is the scariest thing for Meta. Meta devotes all their efforts to, and are obsessed with locking users into their platform.. that is the core thing, more good quality contents or services? more people stay. Andromeda is the system that achieves this goal.

what should I do then? Good quality contents with good website performance. that is the key thing.. it is pretty simple, I achieved those conditions but why inconsistent result? Andromeda system is not using only some part of data. it measures various perspectives and aspects about my website and how people react with my service and contents I can not tell you exactly what they are, I know but I can not tell you. just read Meta documents and just follow the instructions without adding your own thoughts, just follow what they say. I have fixed related stuffs there were problems in my codes and ROAS skyrocketed to 4~5, sometimes, 7~8. and the surprising part is that ROAS does not collapse like previous, it stays at same for months and months without changing any contents.

it is simple, not only content quality, your overal services should be good compare to the others. delivery, how much people satisfy with your products and services, website performance, even sementics of your website, right pixel settings, how many pages user interacts with..etc. I feel scary how Andromeda works like a human being, it grabs as many data as possible, and think like a human being not rule base algorithms.. also, I will tell you one example, Andromeda knows when user click the link, and calculate the time difference between the first page view or view content event time. and if the difference is shorter? Andromeda thinks it is quite fast website and gives more points, it is just some part, it keep measures many aspects of a service and calculate the score. then think what is important?

make everything fun, easy, fast, so that people want to stay longer with your website, and send proper events to Meta that is it. if your service is what people want to leave? Andromeda knows and your Ads are going to be screen out from users who will purchase. this is painful but the reality. there is no more than this. I told you everything. I have fixed my problems and since then, I never loose money until now. cheer up.

I’m running purchase campaigns for low-cost digital products, and I’ve noticed that the performance of my higher-priced product campaigns has declined significantly.
My suspicion is that people who purchase the low-cost products are being mixed into the same audience pool and pixel learning, causing Meta to optimize my high-ticket campaigns toward lower-intent buyers.

As a result, the add-to-cart rate on my high-ticket products remains high, but the purchase rate has dropped dramatically. Around 95% of users who add items to the cart leave without completing the purchase.

I’m considering creating a Custom Conversion specifically for low-cost product purchases to separate the purchase signals. However, I’m worried that AddToCart and InitialCheckout events are still shared across the same pixel, so Meta may continue learning from low-cost users’ cart behavior and influence my high-ticket campaigns anyway.
Has anyone experienced something similar?
What’s the best way to solve this?
Use Custom Conversions for purchases only?
Create separate AddToCart custom events for each product category?
Exclude low-cost buyers from high-ticket campaigns?
Or use completely separate pixels for digital and physical products?
I’d appreciate any advice or experiences.

hi, I set pixel with GTM facebookarchive library and it seems work. However, pageView events are sent with only ip address and user agent for user data. if should I include fbc, fbp, hashed email and phone number etc?? or should pageView event be anounymous?

I have sent pageView event by Conversion API and an error shows like this,

You are sending duplicate client email addresses for one or more events
Conversions API
More than 50% of the client email addresses in your server events are duplicates. This may negatively affect event matching quality, attribution, and advertising performance.
Affected event:

• PageView
• 60% of total events affected

is it because I sent user data? so confuse.. there is no document about this..

I am selling cheap digital products and CPM is $1.9

CPA is 1.57 and ROAS is 2.xx

I satisfy with ROAS but CPM is extremely low.. $30 physical goods capaign shows $3.86 for CPM.. what am I wrong..? Is it normal..?

Meta pro team says ‘it is not normal most other accounts capaigns show $15~$20’

Is it good sign or bad..?

Last summer I made pretty decent amount with Meta ads.. it was the time just before Andromeda update.. the revenue duing that time was like I run ads for one month and I could live for 6months without profit while I share the result with my business partner.

All of sudden, whole performance dropped in December.. profit to zero, nothing worked.. but I have the experience that I made good result like a begginer hit a jackpot in casino, I kept creating new campaigns again and again, all the money that I made were gone… more over, the government: “knock kock time to pay taxes :)”

I created total 180 campaigns in 6 months, thousands of creatives, nothing worked..

Finally, I change my mind, instead of scale up quickly, I choose the safer way, no more loss.

I stopped all the auto-bid, cost cap only, 4 cost cap campaigns with different products or different creatives.

They work good for 3days straight!

Day1: ROAS 3
Day2: 3.8
Day3: 7

The performance keeps increasing instead of collapsing day by day.. I feel relief.. man.. auto bid is like I am jump into a battle field naked..

People warn that cost cap captures the bottom of funnel, after it gets drained.. no more left. However the segment audience says it reaches to new audiences, 70% of budget goes to new, 20% to participated ones, 10% to buyers..

Here is my setting, CPA shows $16 for auto-bid highest volume capaigns, and $16 the break even. I set the cap $8, daily budget $500. It spends $100 and ROAS 4 ~ 6

I have run auto bid for 2 years and since last december, sales just cut in half until now..

Highest volume is like a bit coin trading.. one day ROAS is 4, one day 1 or 1.2

I lost a lot and I worked really hard every day like morning to 4am.. despite of all the effort I put.. the performance never gets back.. it seems good for few days with winning creatives.. but it just collapsed after 3~4days..

I created tones of creatives I was like a fancy-disposable digital trash making machine.. I created 20 creatvies everyday.. and 99% of them are gone to trash can..

I lost my mind.. and I finally turn all the campaigns to cost cap, want something that is predictable not like bitcoin..

It works perfectly now I will see for few more days.. I make the same sales revenue with the half of ad spend.. $100 for $400 sales, with auto-bid I should spend $200 to make that much revenue..

Now everything is profit and predictable, of course it is really hard to scale, but I feel relief that I do not see the roller coster in my dashboard.. I will run cost cap only.. no more auto bid, no more emotional drain..