Engagement Campaign - many clicks but not gaining followers?
I’ve always run campaigns with the Engagement objective directing people to my Instagram profile, and because of that I used to gain a lot of qualified followers. It always worked better for me than the Traffic objective.
However, over the past few weeks I’ve been getting lots of clicks but barely any new followers. It almost feels like they’re all bots.
I even tried changing the creative and ran several tests, but the problem persists.
Is anyone else experiencing this same issue with Engagement campaigns as well?