u/Structure-Visual

TLDR - building an AI to run my meta ads, and looking to see what you'd want it to do if you had this AI.

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So 2 months ago I noticed I was doing a lot of meta ads. Managing ads manager, creating campaign structures, making creatives, copy, monitoring performance, knowing when and what to do with my running campaigns. Id Google and YouTube things I didn't know - and it was getting effing stressful. Don't know how marketers do it...

Most of the time, I used AI. I briefed Claude on my business, downloaded meta performance reports for Claude to tell me what to do next and just repeated that.

With Claude code being such hype, I wondered if I could just build an agent myself to do all that. Like hiring an employee that knows my business, works for me, and comes to me for important decisions.

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Here's what I learned while building.

1. General AI is slop. While I was feeding data to Claude, it generally sucks because it doesn't know my entire business. My average order value, my customers, etc. So the advice it gives is an industry generic. At the time, I didn't know better and anything Claude said is "obviously" good because it's better than what I would do (Google, YouTube, and guessing + praying)

2. Give AI consistent and ongoing business context, product context, order context, meta context - suddenly the AI is extremely good and works in real time. It looks at your data compares it with research on like for like fields, and returns and recommends campaign structure, angles, budget, optimization...

The result is pretty crazy. I'm at the part where I'm building it to work 24/7, basically it'll monitor in real time how my ads are performing, and when I wake up it tells me what to do, and if I like the recommendations - it'll do it for me on meta.

I think one thing that's still missing from AI is the ability to generate compelling ads, so still trying to figure that piece out, but I have hope that I'll have an AI agent that'll run my meta ads better than I ever will.

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I guess I'm writing here to garner some feedback and ideas from the business community. If you had this AI, what's one thing you'd want for it to do for you?

This is like a chatgpt but runs your ads apparently. Has anyone tried this?

Curious is good/bad.

Also, wondering if any other AI tools that can run and analyze my meta ads that are good?

AI is certainly amazing.

But when it comes to meta ads, what do you really want?

Amongst all the available tools and orchestration of workflows and fancy conversations, at the core of it all what do you really want?

Very curious because selfishly gauging if people think the same as me. I've been running ads for my past startup, and it sucks. Setup, creatives, data... And meta made their platform so intense for some reason.

I think I'm gassed and I really just wish we had an AI where I say, this is my brand, here's my ads, my budget... Go run it for me and report back. I don't want to have to set up another tool, connect another software. I want it to just work. So much so that I'm thinking about figuring out how to build something like this.

Does this vibe?

What do you want with AI, really?

AI is certainly amazing.

But when it comes to meta ads, what do you really want?

Amongst all the available tools and orchestration of workflows and fancy conversations, at the core of it all what do you really want?

Very curious because selfishly gauging if people think the same as me. I've been running ads for my past startup, and it sucks. Setup, creatives, data... And meta made their platform so intense for some reason.

I think I'm gassed and I really just wish we had an AI where I say, this is my brand, here's my ads, my budget... Go run it for me and report back. I don't want to have to set up another tool, connect another software. I want it to just work. So much so that I'm thinking about figuring out how to build something like this.

Does this vibe?

What do you want with AI, really?

AI is certainly amazing.

But when it comes to meta ads, what do you really want?

Amongst all the available tools and orchestration of workflows and fancy conversations, at the core of it all what do you really want?

Very curious because selfishly gauging if people think the same as me. I've been running ads for my past startup, and it sucks. Setup, creatives, data... And meta made their platform so intense for some reason.

I think I'm gassed and I really just wish we had an AI where I say, this is my brand, here's my ads, my budget... Go run it for me and report back. I don't want to have to set up another tool, connect another software. I want it to just work. So much so that I'm thinking about figuring out how to build something like this.

Does this vibe?

What do you want with AI, really?