B2B SEO: How can I scale up these Google Search Console results? (1.1K clicks, 47.9K impressions)
Hey everyone,
I’m looking for some strategic advice on how to scale up the SEO performance for a B2B website. For context, we operate in the B2B space (specifically industrial roofing/materials, as seen in image.png).
Here is where we currently stand over the last 3 months:
Total Clicks: 1.1K
Total Impressions: 47.9K
Average CTR: 2.3%
Average Position: 14
The traffic is relatively stable but feels a bit stagnant. Since B2B search intent is a different beast compared to B2C, I want to make sure I'm taking the right approach to push these numbers to the next level.
Given our current metrics, what would be your priority checklist?
1 Improving the 2.3% CTR: Since our average position is 14, a lot of our keywords are likely sitting on page 2. Should I focus heavily on optimizing title tags/meta descriptions for the keywords already ranking, or push to get them onto page 1 first?
2 Boosting Impressions: For a B2B industrial niche, what are the best ways to discover high-value, long-tail commercial intent keywords that actually convert?
3 Positioning: What kind of content or backlink strategies have you found most effective for moving the needle from mid-page 2 to top of page 1 in traditional B2B sectors?
Would love to hear from anyone who manages SEO for B2B or industrial manufacturing niches. Thanks in advance!