u/Tapatapa24

Genuinely asking, because I think we've been doing this wrong.

We're a software development team, good at what we do, have delivered real projects for real clients. But we've never invested in marketing at all. Everything came through personal connections and referrals.

That's dried up enough that we're feeling it now, and I'm trying to figure out what we should actually be doing.

A few things I'm wondering about:

1. For a dev team like ours, is inbound or outbound more realistic to start with? We don't have a big content presence or audience, so inbound feels like a long play.

2. Cold outreach does it actually work for software services? Or does it just generate bad leads?

3. We're open to a rev-share deal with someone who wants to act as a sales/marketing partner. Is that a model that exists and works, or is it hard to find someone serious who'd do it?

4. Any niches or industries you'd target if you were us? We're generalists right now which I know is part of the problem.

Appreciate any honest input. Not looking for "just post on LinkedIn" I want to understand what actually moves the needle for a small dev shop.

And yes, if anyone here does this kind of work and wants to talk about a partnership, my DMs are open too.

Hey r/MSPMarketing,

Something that comes up a lot in MSP circles: a managed client suddenly needs a custom internal tool, a client portal, or some software that integrates with the stack you already manage for them.

Most MSPs aren't software development shops. That's not a knock — it's just not what you do. But saying "we can't help with that" means the client goes elsewhere, and sometimes that opens the door to a competitor getting in.

That's where we come in.

We're a team of 10 software developers. We work quietly in the background as your development partner you keep the client relationship, we build the product under your brand or alongside your team.

What we've built for clients through partners like this:
— Custom client portals and self-service dashboards
— Internal tools that integrate with existing systems (CRM, ERP, ticketing)
— Workflow automations that reduce manual work for your clients
— Mobile apps for field teams

No white-labeling awkwardness we adapt to however you want to present it.

Revenue structure is flexible: referral fee, project split, or retainer. Whatever makes sense for your business model.

If you're an MSP that occasionally runs into this situation, it might be worth having a conversation before it comes up with a client. DM me and let's talk.

We've all been there a solid idea, maybe even a figma file or a napkin sketch, but no real momentum on the technical side.

We're a team of developers and we love working with people who have a clear vision but need someone to actually make it real.

Whether it's:
— A SaaS tool you've been thinking about for a year
— An MVP you want to validate quickly
— An automation that would save you hours every week
— Or just something cool you want to build and see if it sticks

We're the team that turns those into working products.

We're not a huge agency. We're a tight group that actually cares about what we build. You'll talk to the people doing the work, not an account manager who passes messages along.

If your side project has been sitting in a notes app waiting for the right moment this might be it.

DM me what you're thinking. Even rough ideas are fine. We like figuring things out together.