Clients keep asking if they show up in AI search and I don't have a good answer
Client asking if they are showing up in when people use AI to find businesses, but there is no accurate answer
Small-mid size agency, and in the last 3 conversations with CMOs on reviews, they all asked in some variation of this: How often does our brand get cited when someone asks Perplexity, Gemini, or Google's AI for a recommendation?
Up until this point we've been able to provide traffic and keyword metrics from Semrush, but those don't really tell the story of the brand's presence in the space, especially between the different models, as there is no SERP to track. It's not straightforward SEO value, and we haven't really had a good way to present it other than anecdotal evidence.
Is this something agencies are just now doing manually and noting down, or is there a systematic way to audit this yet? I feel like we are behind the curve on this and not the only one.