Het gaat blijkbaar weer een tijd niet meer regenen en dan wil de put wel eens droog komen te staan. Vullen jullie die dan maximaal bij met kraantjeswater of wat is de beste methode?
Vorig jaar was het niet nodig, maar de laatste tijd regent het precies wel heel weinig of 1 keer om de zoveel tijd heel intensn op 1 avond.
Article is in Dutch so here is the translation:
Since 2023, the tourism agency visit.brussels has spent at least 260,000 euros on collaborations with influencers on social media. Brussels MP Bob De Brabandere (Vlaams Belang) requested the figures. He thinks it is crazy that the Brussels government and therefore also the tourism department should save money and then spend money on influencers on Instagram and TikTok.
The amounts spent on influencer campaigns have been released in a response by Brussels Prime Minister Boris Dilliès (MR) to a written question from Brussels MP Bob De Brabandere.
The figures requested show that visit.brussels has set up dozens of collaborations with influencers in a period of almost 3 years, mainly on the social media platforms Instagram and TikTok. These campaigns revolve around lifestyle, gastronomy, architecture and nightlife, but also promote cultural events, such as the Stripfeest, Bright Brussels Festival, the Brussels Pride and the 20 km through Brussels.
In total, the agency has worked with 49 influencers or groups since 2023, at an average cost of 5,265 euros per campaign. It is mainly about travel influencers, food bloggers and accounts that work around art, architecture or history.
The amounts paid vary widely, from just under 400 euros for a video to more than 11,000 euros. For example, a French-speaking influencer couple received 18,000 euros in 2023 for one Instagram post and three TikTok videos. That same year, another couple got 11,000 euros to promote the Brussels Pride in Spain, for that amount they delivered two Instagram posts and associated stories.
An English-language Instagrammer with (today) almost half a million followers received 11,600 euros in 2024 for a video to promote Brussels architecture and gastronomy. The contribution made 8,000 likes.
According to a census of visit.brussels, the highest number of likes was the result of a collaboration with an Italian sports influencer. Her three posts collected 60,000 likes together. An extensive campaign with a Belgian food blogger in 2025 generated 13.6 million views, she received 11,000 euros for it.
The amounts will be a lot higher in 2023. That year, 119,000 euros will be spent, for 2024 spending will drop to almost 64,000 euros, by 2025 just under 72,000. In 2026, hardly any money was spent by a spending freeze due to the long period of current business.
De Brabandere asked for a detailed report that explains exactly what the expenditure for influencers was spent on, but did not say that. "Demand gauged the splitting of fees, agency costs, production, relocation, residence, tickets and benefits in kind. But the answer largely remains stuck in general references to communication budgets and additional resources within visit.brussels," he denounces. "That's not transparency, that's fog spouting. When an institution spends hundreds of thousands of euros on image actions, it must be able to explain to the euro what it costs and what it yields."
The Brabandere has questions about spending in the light of the difficult budgetary context of the Brussels Region. "The government says it wants to go to a budget in balance. Then the question is simple: where are the priorities? In paying influencers to introduce Brussels more beautifully than it is? Or in addressing structural problems such as safety, cleanliness, mobility and infrastructure?"
But Jeroen Roppe, the spokesperson of visit.brussels, responds that the agency judges the collaboration with influencers as very successful. "The return value of such collaborations is very large, it yields up to five times more," it reads.
As successful examples, he refers to collaborations with the jogger Lisa Migliorini to advertise the 20 km of Brussels and with Flemish chef Sofie Dumont around Brussels as a gastronomic destination.
Roppe argues that visit.brussels is not the only tourism service that puts a city or region in the spotlight in that way. He points out that the Brussels agency deliberately focuses on microcellebrities, or influencers with a smaller but loyal fan base. “We do that because we see that engagement with their content is much greater.”
And the impact of that content is closely monitored, he assures. "Every collaboration with influencers is thoroughly evaluated. There are many standardized tools for this. If afterwards it turns out that a certain video or post does not reach the expected reach or engagement, we intervene, for example by asking for more to be posted."
Data from the Dilliès cabinet, responsible for tourism, shows that visit.brussels has estimated the ‘earned media value’ (earned media value) since 2023 at almost 1.5 million euros for Brussels. That value is calculated on the basis of a formula that weighs the paid cost per view of like based on the number of likes, views or comments left behind. According to visit.brussels, they use internationally common formulas to calculate the return of a particular campaign.
Roppe makes the comparison with the cooperation with the press. "If The Economist writes that the opening of Kanal is not to be missed, if The New York Times praises Brussels, then a lot of work by us precedes that. And that has a solid return. The same goes for our work with influencers. This requires time and resources, but also yields something. We will certainly continue to focus on this in the coming years," he assured.
Visit.brussels, meanwhile, is getting strong savings from the Brussels government, for this year they will rise to 3 million euros. By 2029, the tourism agency should even put it by 6 million less. In mid-June, it became known that the agency will have to put it less with 37 employees, which amounts to about a quarter of the workforce.
De mannen van HLN hebben wel humor: ¨De jongste dochter van premier Bart De Wever (N-VA), Liesbet, heeft haar diploma middelbaar onderwijs behaald. Dat deelt de premier zelf op Instagram met een trotse gezinsfoto waarop hij poseert samen met zijn echtgenote Veerle Hegge en hun glunderende dochter.¨
¨Glunderend¨
I received the offer of the group purchase of ichooser (East-Flanders) and it was not great but then I checked Mijnenergie.be and did the V-test and prices are lower than the fixed contract I have since 31st of March 2026.
However I was thinking: would it be wise to get a fixed contract for gas and get a variable contract for electricity? Reason: during the summer months, energy prices are negative during the afternoon and you can adapt using your washing machine or dishwasher according to these hours. I have 16 solar panels hence why.
My wife bought Fedelini pasta by mistake and I am now wondering what to do with this?
I prefer bucatini myself.
If I have little inspiration, I might follow a recipe I found online with old bread. AI does not let me link the title but it is gambero rosso´s video titled La spaghettata di mezzanotte secondo Giorgione con tanto aglio, olio, piccante e pane grattugiato (spaghetti with garlic, oil, spicy peppers and grated bread).
Three artists who performed during the Brussels Pride on Saturday afternoon have fallen victim to homophobic violence. The group is said to have been attacked after their performance by some twenty young people who beat them and scolded them.The organization regrets the incident.
Sherine Falasteen, Diva Beirut and Anira Orlando. "After our performance, we got back to our car and were attacked by a group of children, they were maybe fourteen years old," Diva Beirut wrote on Instagram. According to the artist, the group quickly expanded to about 25 young people. "They threw a bike at me, pushed me to the ground, beat me and scolded me."
Diva Beirut is very shocked, especially since this is the first time he has been attacked on the street: "I have never experienced this before and I have been a drag queen in Lebanon for ten years," he writes.
The organization of the Brussels Pride supports the three via social media. "No one should ever fear for his safety for the sake of who one is," it reads. "This is why the Pride is still needed."
The police zone Brussels-Capital-Ixelles has no knowledge of complaints about the incident for the time being.
For the Europeans in this sub: a select film of Chabrol are available on Arte free of charge and with English subtitles.
Watched red wedding yesterday and it was great, Michel Picoli, can't go wrong there.
Just before nightfall will be my next watch.
His films are not as philosophical as Rhomer and I suppose more accessible and his films are a bit similar but really good.
In de buitenmuur die uitgeeft op het terras steekt een korte kabel uit voor een lamp buiten. De kabel is maar 3cm lang. Kan je dit verlengen met twee gelwago's en een xvb draad?
Genuinely wondering this as a Belgian myself. It is very difficult to maintain a conversation with a Belgian without asking questions. It's OK but I am just wondering why and how this become so apparent? It is very different from The Netherlands. Not sure about France or our neighbors from Luxemburg.
Just wondering what causes this or how it is rooted in society since ages.
Edit: thx everyone for the interesting insights!
Ik vroeg mij af: doen jullie werkgevers lastig over lange vakanties van bijvoorbeeld meer dan drie weken?
Op mijn werk zie ik regelmatig dat mensen 1 maand nemen en niet in de zomer, maar rond deze periode bijvoorbeeld. Er is zelden een goeie back-up situatie en ook leidinggevenden doen dit.
Tijdens de zomermaanden als het kalm is snap ik dit nog wel.
https://www.vrt.be/vrtnws/nl/2026/05/04/veertig-procent-meer-offertes-voor-warmtepompen/
Zou dat ook komen door de nieuwe subsidie? Blijf me toch afvragen of een warmtepomp een goede investering is als je geen grote tuin hebt en het grond warmte systeem niet werkt en je dus lucht-lucht systemen moet gebruiken of gewoon niet zoveel ruimte hebt in je technische ruimte bijvoorbeeld voor een binnenunit voor een lucht-water systeem.
De aanschafprijs zal nu ook wel stijgen door de toenemende vraag, maar haal je de kosten er wel uit met een afschrijvingsperiode van 15 jaar en bespaar je effectief?
Hi All,
As the title says: how do you guys do this?
I live in a smaller town and I am terrible at planning my meals. I do not have a car nor drivers license so I need to plan ahead. I used to live in Brussels so the commute was short and there are many supermarkets to buy something on the way back home. My nearest supermarket is Colruyt which is the worst place to go shopping if you need a few items only.
How do you do this? Do you make a meal plan for an entire week, cook in bulk or limit yourself to simple dishes for which you only need a few ingredients?
thx!
I have been using this one for years now. It works really good and is quite sturdy. No idea how old it is.
Ik kocht deze onlangs in Brussel en vroeg me af of ik nu al de zaadjes uit de vrucht kan halen om dan te planten of best wachten?
Ik zag dit in het stadscentrum dit weekend. Groeide aan een hek van een bedrijf.
Ik was zelf aan het twijfelen of ik deze zou kopen (te koop bij Albert Heijn deze week, althans mijn vestiging) of toch Toscaanse jasmijn? Die laatste is wel heel wat duurder, maar zou langer de bloemen behouden?
